Live Webinar
Automatically tag every mention, so you can see which products, categories and campaigns are driving your results.
Thursday, September 17th | 5PM CEST
At HQ you know exactly what your brand stands for. Your coverage doesn’t always agree. Reach still matters, but it stopped setting brands apart once everyone had the same distribution. What separates you now is the story that coverage actually tells. This session shows you how to answer that, product line by product line and campaign by campaign. In this webinar, you will learn:
Chief Marketing Officer, Launchmetrics
Chief Marketing Officer, Launchmetrics
VP of Product, Launchmetrics
VP of Product, Launchmetrics
Melchior Merlin is a product leader with over a decade of experience building B2B SaaS products, from early-stage startups to global scale. He joined Launchmetrics in 2020 and hit the ground running, launching new products at breakneck speed through the pandemic. As VP of Product, he leads the team behind the Brand Performance Cloud’s data and analytics products, helping fashion, beauty and luxury brands understand their performance and make faster decisions. Before Launchmetrics, he held product leadership roles at Coorpacademy and Kactus, and started his career as a web developer. Melchior is passionate about using AI to turn complex brand data into insights any marketing team can actually use.
Senior Data Product Manager, Launchmetrics
Senior Data Product Manager, Launchmetrics
Mathilde Gomez is a Senior Data Product Manager at Launchmetrics, which she joined in 2021 after working in fashion startups. Interested in where fashion and data meet, she works on enriching the data Launchmetrics collects — turning raw data into insights for its clients.
Right now, you can see what got published, how much coverage you earned and which markets performed best. But when a product launches, a campaign runs, or you want to compare one line against a competitor’s, the view stops. You end up assuming your coverage reflects the brand you’re building, with nothing to check it against and no clear read on where to invest next.
We’ll open up the new AI-powered enrichments in your coverage: how they tag every mention by product, category, gender, campaign and event, and how to read what comes out of it without drowning in detail. It’s the first piece of a bigger shift in how brand performance gets measured, from how often you show up to who you are once you’re there. Sign up to see it live.
Thursday, September 17th | 5PM CEST
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