With Vogue: How to Digitize Event Management without Losing the Luxury, Personal Touch
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Events are integral to the fashion, luxury, and beauty industries, generating high MIV® for luxury fashion brands specifically during fashion weeks and major events. However, event management and events in general have significantly evolved in the past two years with physical events on pause and the rise of ‘phygital’ events. Adapting to this new trend raised new challenges for the industry when it comes to event management.
During a special discussion with Jessica Nichols, Director of Special Events at Vogue US, and Tatiana Ferreira, our Chief Customer Officer at Launchmetrics, we will take a deep dive into how to revolutionize your event management strategy without losing the luxury touch. In this session, you’ll learn all about Vogue event’s strategy and get insights into how to manage physical and digital events in 2022. Jessica will share all her secrets when it comes to planning for major fashion events such as the MET Gala and will talk about her point of view on the future of events in the industry.
Jessica Nichols, Director of Special Events at Vogue US
Jessie Nichols is the Director of Special Events at Vogue Magazine overseeing the production of The Met Gala, Vogue’s Forces of Fashion Conference, the CFDA/Vogue Fashion Fund dinner and other events. Previously Executive Assistant to Vogue Editor-in-Chief, Anna Wintour, she attributes much of her success, work ethic and keen sense of business savvy to the many years she worked in Anna’s office. Originally from Shelbyville, KY, Jessie moved to Brooklyn, New York having experience in events, hospitality and experiential marketing.
Tatiana Ferreira, Chief Customer Officer at Launchmetrics.
Tatiana, Launchmetrics’ Chief Customer Officer, joined the company in 2011 as Client Relations Manager handling customer success in the US before going on to manage the team as Director of Client Relations. Additionally, she has served as the company’s Chief Experience Officer where she founded the Launchmetrics Academy to provide training and development to all employees. Tatiana holds a degree in Marketing and Information Systems from Loyola University, Maryland.
What to expect during the webinar:
- A base understanding of the event landscape in a post pandemic and phygital world explained through the main challenges
- Learning more about Vogue’s event management strategy – highlighting the key takeaways to manage physical and digital events successfully using Launchmetrics’ Events platform
- Exclusive insights on major events such as the MET Gala and the future of events
- A live discussion with the team at Vogue and Launchmetrics. You’ll be able to send in your questions and participate actively