The Perfect Event Planning Checklist for Fashion, Lifestyle & Beauty Brands
Running events across formats and teams is complex. Get the checklist that brings structure to every stage, from first invite to final report.
On-Demand Webinar
The Event Renaissance:
How Physical Experiences Are Winning in a Digital World
An Inside Look at How Brands are Building High-Performing Events Today
Events have become powerful levers of attention in brand strategy.
Attention has become harder to capture in today’s saturated, digital world and it’s what every brand is competing for. As a result, audiences are gravitating towards moments that feel real and shared. This shift has brought physical experiences back to the center of Fashion, Lifestyle and Beauty brand strategy, not just for the moment itself, but for the exposure these experiences generate beyond the room.
But as brands take on more event formats across multiple markets and teams, executing and tracking event operations become complex.
Watch this session to see how successful brands are mastering events to drive their brand performance. In this on-demand webinar, you’ll learn:
- How Events Drive Brand Awareness Today
Key data and insights into how events help maximize exposure digitally and in-person and whether they outperform traditional campaigns. - The Common Theme Between High-Performing Events
Real-world examples of how brands find success through dynamic formats such as press days, creator activations and store experiences. - The Technology & Best Practices Behind Successful Events Management
How successful FLB brands and agencies create high-performing events by streamlining execution with greater efficiency and control.
Get to Know Our Expert Industry Speakers
Katherine Knight
VP, Brand & Communications
Katherine Knight
VP, Brand & Communications
Katherine Knight is the VP of Brand and Communications at Launchmetrics, where she leads the company’s global brand positioning and communications strategy. She joined Launchmetrics in 2018, building an international press footprint from the ground up and spearheading the company’s rebranding initiatives following three pivotal corporate acquisitions. Previously, she held Marketing & PR roles at La Perla, Céline and Louis Vuitton and has a Masters in Marketing degree from the French business university, ESSCA.
Dominic Kaffka
Founder & Managing Director
Dominic Kaffka
Founder & Managing Director
Daniella Kallmeyer
Founder and Creative Director
Daniella Kallmeyer
Founder and Creative Director
Daniella Kallmeyer is a New York–based fashion designer celebrated for her eponymous label Kallmeyer, founded in 2012 with a vision to create seasonless, impeccably tailored pieces with consideration, strength and quiet sensuality — championing quality and accessible luxury over trend and speed. Beyond design, she is deeply committed to community building, fostering meaningful connections through intimate brand experiences and collaborations. In 2025, she was nominated for CFDA American Womenswear Designer of the Year, recognizing her growing influence and distinct voice in American fashion. Rooted in thoughtful design craft, and a commitment to wardrobe longevity, Daniella Kallmeyer continues to push the boundaries of what modern luxury womenswear can be—cultivating a brand that is both quietly powerful and unmistakably personal.
Sarah Shapiro
Retail Correspondent
Sarah Shapiro
Retail Correspondent
Sarah is the retail correspondent at Puck’s Line Sheet where she decodes consumer behavior, retail innovation and the latest in the retail and fashion industry. Drawing from her experience as a merchandising executive, entrepreneur and brand builder she brings a unique perspective shaped by experience across heritage retailers and DTC startups. Sarah delivers sharp insights to the operators, investors, and entrepreneurs redefining the industry.
Briony Sturgis
Brand Marketing Associate Director
Briony Sturgis
Brand Marketing Associate Director
Briony is the Associate Director of Brand Marketing at Launchmetrics, where she leads brand campaigns and partnerships strategy. She joined Launchmetrics in 2021, establishing and developing industry initiatives to strengthen Launchmetrics’ brand and positioning. Previously, she held PR roles with accounts including Calvin Klein, ALDO, Preen by Thornton Bregazzi and Malone Souliers, and graduated with a Scottish MA in English Literature from the University of St Andrews.
How Can Brands Scale Events Successfully?
In partnership with FOCUS, this on-demand session explores how events have become central to brand strategy and what it takes to execute experiences that audiences desire across formats, markets and teams. Through real-world examples, we demonstrate how leading Fashion, Lifestyle and Beauty brands are turning events into structured drivers of brand awareness.
About FOCUS
FOCUS is a global brand experience agency. Headquartered in New York City and operating worldwide, FOCUS creates high-impact experience- and content-led projects that place brands at the center of the cultural conversation. FOCUS’ work spans strategy and creative development, events, activations, content, campaigns, and shows, partnering with brands to push boundaries and drive meaningful impact across key marketing moments.
Watch now to learn how to deliver high-impact events at scale with greater creative and operational control.
When Event Growth Starts to Outpace Operations
As events take on a more central role in shaping brand performance, the work behind them has become tougher. What was once a single moment now unfolds across formats, markets and teams, each adding a new layer of coordination. At the same time, the value of an event is no longer defined by who attends, but by how far it travels through creators, media and digital conversation—making consistency and control increasingly difficult to maintain. In this webinar, we explore:
- What actually separates high-performing events today
- How brands are taking control of growing event complexity
Bringing Structure Back to Your Event Strategy
As events become more complex, brands need control over how they are managed. Leading brands are moving toward a more structured, connected way of working, treating event management as a dynamic system rather than a series of siloed tasks. By aligning teams, workflows and data, brands can deliver more consistent, high-impact experiences as scale increases. In this session, we’ll show you how brands re managing growing complexity, while maintaining control and consistency:
- How event management tools simplify execution at scale
- What high-performing events do differently, with real-world examples
Fill Out the Form to Watch the Recording!
You Might Also Like
Mastering Event Marketing ROI: 5 Key Tactics for Measuring the Success of Events
By 2026, the global event marketing industry is projected to reach $36.31 billion, largely due to an increasing reliance on digital and hybrid events. This trend is reshaping the traditional concept of an “event,” expanding it to encompass digital interactions that transcend physical limitations. With over 90% of marketers reporting positive outcomes from virtual and […]
8 Best Event Management Software Tools for Fashion, Lifestyle and Beauty Brands
In the Fashion, Lifestyle and Beauty (FLB) space, there’s nothing like a buzz-worthy event to get a brand’s name on people’s lips. Events create hype, spread awareness and foster those ever-important PR relationships. And yet, organizing a stellar event is a complex job. To get the highest return on investment, you need to maximize attendance […]