Learn how to work with influencers—and follow the law.
The Fashion Law Webinar: How to Work with Influencers & Stay FTC Compliant
Influencer Marketing is a powerful game-changer and marks a new era of marketing. The line between “organic” content and sponsored advertisement is becoming a little too gray for the Federal Trade Commission. And as FTC guidelines evolve, Julie Zerbo, Editor-in-Chief of The Fashion Law, guides us on how to stay in the good graces of the law.
What you’ll learn from this webinar…
- Definition of the guidelines set by the FTC on influencer marketing.
- The breakdown on several legal cases where companies have been penalized.
- How to properly disclose collaboration with influencers and be transparent to avoid sanctions.