How to Build Buzz on Social Media for Fashion Week
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With Owned Media being a critical tool brands can utilize to create Media Impact Value™ and drive buzz today, having a foolproof strategy during Fashion Week season is even more crucial than ever. Leveraging these global platforms to generate excitement with your direct customers via Fashion Week content means your brand has the ability to increase Share of Wallet with your existing fans and leverage other Voices to create influence before, during and after your events.
To help prepare for the February shows we invite you to join our webinar on “How to Build Buzz on Social Media for Fashion Week”. Gain real insight into how you can build a winning 360-degree plan this Fashion Week season to generate brand interest as well as hear from the team at Pinterest, the leading visual discovery social platform, how your content impacts the customer search process.
Alison Bringé is the Chief Marketing Officer at Launchmetrics, where she has worked since 2013. Previously Bringé oversaw Marketing & Communications at IMG Fashion where she worked on several of their largest fashion weeks, including Mercedes-Benz Fashion Week in New York, Berlin, Australia and Istanbul, spearheading corporate communications activities for IMG Models. Prior to her experience at IMG, Bringé worked for NET-A-PORTER.COM, where she played a central role in the public relations strategy as they opened their first office on Fifth Avenue in New York, working directly with Natalie Massenet and Alison Loehnis. Bringé has also served as an adjunct professor at Parsons, The New School before moving to London, where she now guest lectures at Condé Nast College.
Jackie Klimes joined Pinterest 3 years ago as one of the early employees supporting media partnerships in the U.S. She recently moved to London to support strategic content partnerships in the UK. Her goal is to ensure Pinterest delivers value to both users and business partners.