Launchmetrics Solutions: How to Measure the Effectiveness of your Marketing Strategy in China

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Looking to analyze your brand performance in China? Curious to see how your competitors are tapping into the market? Struggling to find the right metrics to measure the effectiveness of your local strategy?

Welcome to Launchmetrics Solutions – a series of live demos, where we introduce you to our products, answer the most anticipated questions, cover industry's biggest pain points and offer solutions tailored to your needs.

Whether you're an established brand with extensive experience in marketing in China or have just entered the market, understanding the performance of your local campaigns will be crucial in making further business decisions.

Developing and measuring the success of marketing strategies in China requires significant research and analysis of the market, as simply replicating practices from your Western markets won’t work. Prior to making any business decisions, make sure you get to know the players, the platforms, the local tactics, and the key measurements of success.

Watch the replay to learn:

  • What are the main channels you should monitor when developing a marketing strategy in China
  • How to tap into your competitors' strategy and replicate their best practices
  • Metrics you should consider to measure the effectiveness of your marketing strategies in China

Laura Muñoz Solutions Consultant

Aleksandra Rakowska Business Marketing Executive