On-Demand Webinar
Expanding into a new market can unlock growth for Fashion, Lifestyle and Beauty brands—but it also brings uncertainty. From choosing the right channels and local partners to understanding how competitors are performing and knowing whether early results signal success, teams face high-stakes decisions with limited clarity.
In this on-demand session, we’ll take you through:
VP, Brand & Communications
VP, Brand & Communications
Katherine Knight is the VP of Brand and Communications at Launchmetrics, where she leads the company’s global brand positioning and communications strategy. She joined Launchmetrics in 2018, building an international press footprint from the ground up and spearheading the company’s rebranding initiatives following three pivotal corporate acquisitions. Previously, she held Marketing & PR roles at La Perla, Céline and Louis Vuitton and has a Masters in Marketing degree from the French business university, ESSCA.
Content Director
Content Director
Alexa Dornagon is the Content Director at CommerceNext, the leading community, conference and content platform for retail and ecommerce growth leaders. She leads content strategy and helps shape the agenda and speaker lineup for the flagship Growth Show, held each June in New York City.
Chief Marketing Officer
Chief Marketing Officer
As 111SKIN’s Chief Marketing Officer, Michael champions the brand, marketing and digital vision. Based in London with an international background, he has accumulated significant brand, agency and media experience at Gucci, The Business of Fashion, Vogue, Balenciaga, Dr. Barbara Sturm, Lanvin, Snap and more.
In partnership with CommerceNext, this on-demand session takes place through the lens of brand performance and competitor insights, designed to move beyond guesswork. It helps Fashion, Lifestyle and Beauty brands understand local market dynamics and set a clear, data-driven market expansion plan.
About CommerceNext
CommerceNext is the leading community, conference and content platform for retail and ecommerce growth leaders. We bring together senior executives across marketing, digital and technology to share strategies, benchmark performance and shape the future of customer acquisition, retention and digital transformation. Through our flagship Growth Show, forum series, executive retreats, webinars and invite-only dinners, CommerceNext creates meaningful connections and delivers actionable insights for the industry’s decision-makers.
Watch this session to explore how data can power smarter, more confident market growth.
For many Fashion, Lifestyle and Beauty brands, entering new markets involves high-stakes decisions with limited local visibility. Teams lack clarity on where expansion opportunity exists, which regions peers are prioritizing and how competitors are performing locally. Marketing and PR teams, especially SMBs, struggle due to…
By leveraging comparative brand performance and competitor insights, brands can replace guesswork with clarity when entering new markets. Data provides the visibility needed to prioritize investment and build scalable market expansion plans. Ultimately, marketing and PR teams can future-proof their strategies by…
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