Turning Global PR Reach Into Local Clarity

Streamline PR Measurement

Global PR teams often struggle with fragmented data and manual reporting. Chasing regional updates and reconciling spreadsheets makes it impossible to see the full picture or assess agency value. This on-demand session offers a smarter approach to PR measurement, showing you how a unified framework simplifies global tracking. Learn to evaluate efficiency and align local teams without increasing their workload for the year ahead.

• Learn How to Set up a Global Media Monitoring Framework
  Gain a clear, consistent view of global brand performance with meaningful local deep dives that align with your global objectives.
• Understand How to Use Data and Reporting
  Conduct more informed and productive conversations with external agencies and local teams, including benchmarking media coverage and performance across regions.
• Easy tools for global teams to manage PR across markets
  From automated coverage newsletters to cross-region reporting that reduces manual work.

Build A Holistic View of Your Brand’s Presence

For many fashion, lifestyle and beauty brands, the volume of mentions and placements is continuously growing —but the time in which to collate them stays the same. Global brands often find it difficult to track PR efforts across dozens of markets, while smaller, scaling brands frequently hit a wall where manual monitoring simply doesn’t grow. If your mentions are spread across different files and regions, it can be hard to put together the bigger picture. Whether you are a PR manager or agency tasked with collating complex efforts for multiple clients, this session will tackle the risk of missed mentions and the “reporting lag”. We demonstrate how to create daily or weekly newsletters to automate communication across teams and generate presentation-ready decks for consolidating all PR efforts.

Watch this session on-demand to discover how to spend less time on media monitoring reports and more time on the high-impact PR work that actually moves the needle.