On-Demand Webinar
You’ve seen the headlines: TikTok is outperforming Instagram for beauty. But is that true for every product category? Not every beauty category generates the same media impact across social channels. What’s driving Media Impact Value® (MIV®) for makeup on TikTok may not work for skincare on Instagram. Yet many marketers still rely on channel level metrics that miss these differences. Watch this session to learn how to track and benchmark beauty performance across TikTok and Instagram, analyze results by product category, and understand where your brand stands against competitors to make more informed marketing decisions.
Global Communications Manager, Penhaligon’s
Global Communications Manager, Penhaligon’s
Giovanna Giacomin is a communications professional with over 10 years of experience across luxury fashion and beauty. As Global Communications Manager at Penhaligon’s, she oversees global PR, talent relations, events, partnerships and brand communications, helping shape the brand’s presence across key international markets. Prior to Penhaligon’s, Giovanna held communications roles at Gucci, Malone Souliers, Viktor & Rolf, Marc Jacobs and other leading luxury brands, developing expertise in brand storytelling, media strategy and reputation. She is passionate about building meaningful brand narratives that connect heritage, culture and modern audiences.
Business Marketing Director, Launchmetrics
Business Marketing Director, Launchmetrics
Lara is the Business Marketing Director at Launchmetrics, which she joined in 2021 after several years in the fashion and luxury industry at brands such as Giorgio Armani, Furla, and Bally in marketing roles. She holds a Master’s degree from the Fashion Institute of Technology in New York, where she began her international career. Passionate about bridging the gap between fashion, luxury, and technology, Lara is also a guest lecturer at Istituto Europeo di Design and Accademia del Lusso in Milan.
Customer Success Manager, Launchmetrics
Customer Success Manager, Launchmetrics
Most beauty brands still run one platform strategy across every category. But makeup, skincare, haircare and fragrance are discovered and bought differently, each thriving on different channels and different creators. Without a category-level view, it’s easy to overspend where a platform isn’t working, and miss opportunity where it is.
This session shows you how to see performance broken down by category, not just by platform. You’ll leave with a clear read on where to invest, who to work with, and how to make the case internally — backed by data, not a headline. Fill out the form to watch it now.
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