The State of Measurement 2022 with Publicis Sapient

Better understand the status of marketing attribution in the FLB industry in order to achieve maximum efficiency

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The age of digitization presents both a challenge and an opportunity. With greater visibility toward consumer behavior comes the potential for influence more than ever before, necessitating the need for accurate understanding at every stage of the customer's path to purchase.

In this webinar, Launchmetrics and Publicis Sapient will highlight how brands can extract conclusions to improve their brand performance. Addressing the status of marketing impact and attribution across fashion, luxury and beauty, we’ll highlight the marketer's challenge of utilizing a unified measurement system, underscoring the importance of using the right tools to obtain the right data insights. We will spotlight the tracking and measurement of marketing performance - through metrics, tools, KPIs, and Voices - as essential for brands to stay relevant, and the importance of campaign analytics to ROI, efficiency, and overall brand performance amidst the competitive landscape of today.

In this webinar we will discuss:

  • A deep dive into the challenges of measuring marketing impact & attribution
  • How to define your brand’s KPIs for ultimate business growth
  • The important of marketing attribution assessment to understanding which marketing activations have contributed to your brand’s revenue growth
  • The software and tools necessary to optimize your digital processes moving forward

Olivier Abtan,  Senior Managing Director at Publicis Sapient, co-leads the global Management Consulting practice where he focuses on leading Digital Business Transformations in order to drive significant value and impact for their clients’ consumers, employees and shareholders. Till 2019, Olivier was a Managing Director & Partner at Boston Consulting Group, with multiple business responsibilities, where he led the Global Luxury Sector from 2015 to 2019. Over his 15 years in total at BCG, he has led strategy work and large scale transformations for leading retailers, consumer goods companies and fashion & luxury global leaders, across Europe, North America and Asia. Olivier received a Master’s degree in Engineering from Ecole Centrale Paris (97)

Alison Bringé, Chief Marketing Officer at Launchmetrics, included on Luxury Daily’s Luxury Women to Watch list for 2019, is an industry expert and thought leader, shaping the way the Fashion, Luxury, and Cosmetic (FLC) industries bridge the gap with technology. Alison was also the Director of Marketing & Communications at IMG Fashion, where she was responsible for the digitalization of New York Fashion Week, introducing the technology that has become the standard for Fashion Shows worldwide today. Previous to that, she supported the US expansion for e-commerce giant, NET-A-PORTER, working under Natalie Massenet and Alison Loehnis. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a continued guest lecturer for programs at Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the University of Central Florida in the United States.