Targeting Today’s Beauty Consumer: The Voices Shaping Buying Journeys
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Beauty consumers are constantly evolving. They are always looking for the next “it” product and they are happy to try new brands to find it. With 74% of beauty shoppers claiming that they always like to try new products,* it’s more challenging than ever for brands to stay top of mind and maintain Share of Wallet. To stand out, brands must build innovative strategies to connect with today’s consumers and accelerate their path to purchase.
*Source: Global Web Index
Join us to hear some key data around today’s beauty strategies as well as a live panel discussion to hear industry leaders share their views on:
- The traits and values of today’s beauty consumers
- Leveraging new Voices to shape buying journeys
- How to effectively measure strategy performance
Mimi Banks is the founder of MB Social - a boutique social media consultancy focusing on global beauty, luxury, wellness and lifestyle. Mimi has more than 15 years of experience in the beauty industry in the US, France and Israel. She spent the majority of her career at L’Oréal where, most recently, she led social media for Lancôme, a luxury French brand. There, she created and implemented Lancôme USA’s social media strategy and vision. Since, she has worked with clients like, NAOT, Mediheal, AcneFree, Skinceuticals, L’Oreal, Epionce, KAO, Amika, Julien Farel, Ouidad, Palmer’s, La Roche Posay, Nutrafol, AHAVA, Botanics. She works with clients on building their social strategy and finding the right approach to build a cohesive engaged community. Additionally, she coaches and trains businesses, brands and teams on how to use social as a strategic business tool.
Jessica Barlow is the Vice President of Communications at Givenchy Beauty. She is responsible for all public relations and advertising activities for the beauty divisions of Givenchy and Kenzo at LVMH Fragrance & Beauty. She is also the key point person for QVC, managing the strategy, relationship and product selection, as well as, serving as the on-air beauty expert for Givenchy. With deep experience in the cosmetics industry and a strong digital background, she successfully preserves the image of luxury and creates messages that resonate with today’s consumers. Jessica was previously part of the Shiseido Corporation as Executive Director of PR, handling the US PR for several international brands such as Jean Paul Gaultier Parfums, Issey Miyake or Narciso Rodriguez. She was also Director of Global Communications for Aveda, where she served as primary interface with regards to all public relations activities. She holds a Bachelor’s of Arts degree in Communication from the University of Wisconsin, Madison.
Alison Bringé, Chief Marketing Officer at Launchmetrics, included on Luxury Daily’s Luxury Women to Watch list for 2019, is an industry expert and thought leader, shaping the way the Fashion, Luxury, and Cosmetic (FLC) industries bridge the gap with technology. Alison was also the Director of Marketing & Communications at IMG Fashion, where she was responsible for the digitalization of New York Fashion Week, introducing the technology that has become the standard for Fashion Shows worldwide today. Previous to that, she supported the US expansion for e-commerce giant, NET-A-PORTER, working under Natalie Massenet and Alison Loehnis. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a continued guest lecturer for programs at Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the University of Central Florida in the United States.