TikTok’s Takeover: The Power of Creators in 2021

Discover key insights from our report in partnership with TikTok where we analyze TikTok content and creator collaborations

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The viral video platform that started as a teen app has now transformed into a must-have marketing platform for brands wanting to build meaningful connections with new consumers. Launchmetrics will present key insights from our report in partnership with TikTok on the data, viral trends, and top creator strategies driving the platform.

In this webinar, we discuss:

  • Top creators and brand collaborations making impact and generating high Media Impact Value™
  • What is trending on TikTok and how brands can leverage viral content trends
  • The state of TikTok according to industry professionals, and insight into current and future TikTok strategies


Kristina Karassoulis, Head of Luxury Partnerships at TikTok.
Kristina leads on luxury brand partnerships for TikTok. She was previously the head of UK Luxury Advertising for the Financial Times. Before making the move to London, Kristina worked in Australia, representing brands like MTV & NBCUniversal and leading the commercial brand strategy for Vogue and GQ Australia.

Alison Bringé, Chief Marketing Officer at Launchmetrics.
Alison was included on Luxury Daily’s Luxury Women to Watch list for 2019, is an industry expert and thought leader, shaping the way the Fashion, Luxury, and Cosmetic (FLC) industries bridge the gap with technology. Alison was also the Director of Marketing & Communications at IMG Fashion, where she was responsible for the digitalization of New York Fashion Week, introducing the technology that has become the standard for Fashion Shows worldwide today. Previous to that, she supported the US expansion for e-commerce giant, NET-A-PORTER, working under Natalie Massenet and Alison Loehnis. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a continued guest lecturer for programs at Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the University of Central Florida in the United States.