YouTube’s Fashion Effect: Unlocking the Longtail Impact of Video Marketing
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In today’s digital era, a fashion show does not last for only fifteen minutes. It is re-watched and re-experienced continuously by fashion lovers around the world. And in the wake of the pandemic, we’ve seen the digitization of fashion shows accelerate and social media become a necessity for brands to stay engaged with their global audiences. As a result, brands are no longer looking to create impact in confined, static moments, and instead thinking about how to stay continuously engaged and connected with their audiences digitally.
Based on the Launchmetrics’ report in partnership with YouTube, this webinar will take a deep dive into strategies and best-in-class examples for amplifying the performance of long form video content over time. We’ll examine the tips, tricks and techniques of brands who have gone digital first and evaluate the power of YouTube as a mechanism for long-term success.
What to expect:
- YouTube’s best practices – data insights and brand case studies highlighting video strategies that led to increased views, engagement and Media Impact Value™.
- The key takeaways and a strategy roadmap for marketers to ensure longtail success of your video marketing strategy.
- The key elements for amplifying your brand message, including collaborations and choosing the right Voices.
- A live discussion with the team at YouTube, Launchmetrics and other industry stakeholders.
Derek Blasberg is YouTube’s Head of Fashion and Beauty, and a New York Times best-selling author. He was born and raised in St Louis, Missouri, and attended New York University, graduating in 2004 with two degrees, Journalism and Dramatic Literature. His first job was as an assistant at Vogue, and in his career he has been the Editor-At-Large of Harper’s Bazaar and Vanity Fair’s Man on the Street. In 2016, it was announced he would be the host of the revamped 'CNN Style’ on CNN International, which profiled Karl Lagerfeld, Valentino, Tracey Emin, Emma Watson, Kendall Jenner, and Reese Witherspoon. In 2018, he joined YouTube in his newly created role. Derek is the author of a 2010 collection of humorous essays about etiquette, 'Classy: Exceptional Advice for the Extremely Modern Lady,’ which was translated into several languages and published in Asia, South America and Europe. He published a sequel, ‘Very Classy: Even More Advice for the Extremely Modern Lady,’ in 2012. In 2015, he published ‘Bazaar: Models,’ a survey of the most influential faces in fashion history. Blasberg has been a staffer of the Gagosian Gallery since 2014, and is currently the executive editor of Gagosian Quarterly. He lives on New York’s Upper East Side with a dachshund called Monster.
Gary Pinagot, Social Media and e-Reputation Director at Dior.
A graduate of the NEOMA and KEDGE business schools, Gary Pinagot has been responsible for social media and the e-reputation of Christian Dior Couture for more than six years. His team is focused on the development of “OWNED” and “PAID” social networks, as well as the subsequent “EARNED” aspect through the management of influencers and digital press relations.
Alison Bringé, Chief Marketing Officer at Launchmetrics.
Alison was included on Luxury Daily’s Luxury Women to Watch list for 2019, is an industry expert and thought leader, shaping the way the Fashion, Luxury, and Cosmetic (FLC) industries bridge the gap with technology. Alison was also the Director of Marketing & Communications at IMG Fashion, where she was responsible for the digitalization of New York Fashion Week, introducing the technology that has become the standard for Fashion Shows worldwide today. Previous to that, she supported the US expansion for e-commerce giant, NET-A-PORTER, working under Natalie Massenet and Alison Loehnis. In addition to her corporate experience, Alison has been an integral part of the fashion education system as an adjunct professor at Parsons The New School as well as a continued guest lecturer for programs at Condé Nast College and il sole 24Ore Business School. She holds a Masters from SDA Bocconi’s School of Management in Italy as well as a Bachelor’s of Arts degree in Advertising & Communications from the University of Central Florida in the United States.