Winning the Runway: The most successful Fashion Week strategies
Watch On demand
Ever wonder how much impact a Runway show has on brand equity? With a 15 minute show ranging anywhere from $200K to over $1M, it’s never been more important to maximize your brand’s investment. Join us for a live webinar where we’ll break down the top strategies for generating the most Media Impact Value™ during Fashion Week. Learn how influencers, 360 degree campaigns and show locations can impact the buzz around your show so you can rule the Runway.
In this webinar we’ll cover:
- The most powerful Voices from SS 2019 versus SS 2018
- How effective top influencers actually are for building brand equity
- How leveraging 360 degree campaigns increases Media Impact Value
- The impact show location has on generating buzz
Laura Saunter works as the retail editor within WGSN Insight, creating expert content that focuses on emerging retail trends, international business strategies, store design, consumer insights and brand communications. Frequently attending and reporting from global conferences, she also is an accomplished presenter and panellist. Laura is a graduate of Oxford University and The London School of Journalism.
Alison Bringé is the Chief Marketing Officer at Launchmetrics, where she has worked since 2013. Previously Bringé oversaw Marketing & Communications at IMG Fashion where she worked on several of their largest fashion weeks, including Mercedes-Benz Fashion Week in New York, Berlin, Australia and Istanbul, spearheading corporate communications activities for IMG Models. Prior to her experience at IMG, Bringé worked for NET-A-PORTER.COM, where she played a central role in the public relations strategy as they opened their first office on Fifth Avenue in New York, working directly with Natalie Massenet and Alison Loehnis. Bringé has also served as an adjunct professor at Parsons, The New School before moving to London, where she now guest lectures at Condé Nast College.