Reports & Whitepapers

Marketing Reset: A Data Snapshot of the Beauty Industry

beauty industry brand performance

Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created an industry-specific analysis. Whilst the worlds of fashion, luxury and beauty frequently cross over, the marketing strategies that allow brands to see success can differ. The beauty industry has seen a recent boom in popularity with the growth of social media, user-generated content, and the influencer beauty community. And, it is without a doubt that social media and Voices such as Influencers and Owned Media have been essential for the brand performance of companies in the beauty industry, meaning that its growth has followed a very different trajectory to that of fashion or luxury.

The beauty industry and its success is somewhat complex, but how has Covid impacted the performance of brands within this space? In this data snapshot, we analyzed the most valuable Voices for luxury, premium, and mass market beauty brands, in order to provide a brief look at how the global pandemic has impacted marketing strategies.

In this data snapshot, you will learn:

  • The top performing Voices in the beauty industry, through a comparative trimester analysis.
  • The top posts and influencers for luxury, premium and mass market brands.
  • An in depth analysis of each sector including data analyses and industry evolution as compared to 2019.

More about this data snapshot:

In this beauty industry analysis, we examine the performance of marketing activities before and during Covid-19, across the five main Voices: Celebrities, Influencers, Media, Owned Media, and Partners for luxury, premium and mass-market beauty brands. We explore how the pandemic has impacted the three segments, and what steps you should take to stay ahead of the curve following the global pandemic. We also delve into how celebrity & All-star voices lead MIV® for luxury brands, while Key Opinion Leaders create content engines for their own brands. Additionally we explore voices like Sadaf beauty, Bella Hadid, and James Charles that are making major impact.

Download it to get all the insights in order to create a successful reset marketing strategy for your beauty brand!