Reports & Whitepapers
Beauty Unboxed: The Top Influencers for Premium Brands [February Edition]
A MONTHLY ANALYSIS OF THE TOP INFLUENCERS IN BEAUTY IN THE MONTH OF JANUARY
Welcome to our new series where we bring you the top 10 Influencers by MIV® for premium, luxury, or mass market beauty brands. This mini-report features the list of the most innovative and engaging creators, and also spotlights three brands that are making waves through their expert beauty marketing strategies every month. In this edition, we delve into the Premium Beauty segment, and explore brands like Charlotte Tilbury, MAC Cosmetics, and Kylie Cosmetics.
In this report, you will find:
- The top 10 influencers by MIV® for the Premium Beauty segment
- Three spotlights on brands who are excelling in their space this month
More about the report on beauty marketing efforts through influencers:
Influencers are a huge asset to beauty marketing efforts for brands and are changing the face of the beauty industry, attracting mass followings on social media, particularly Instagram and YouTube. In the competition for the consumer’s attention, influencers are taking center stage as consumers increasingly divert their attention away from more traditional forms of marketing.
In order to illustrate which Influencers and creators generate the highest MIV® for Premium Beauty segment, we ranked the top 10 Influencers on an international scale for January. We also highlight how Charlotte Tilbury, MAC Cosmetics, and Kylie Cosmetics are mastering their marketing strategies thanks to Influencers and their Owned Media using various social media channels.
So, download the report to unbox the rankings with us, and see which of your favorite creators and brands are featured in this segment!