Reports & Whitepapers

Contact Management Best Practices

contact management best practices

Not sure if it’s Jenny or Jenni that you should include in the email you’re sending out? Have you spent too much time sifting through various entries for the same contact, trying to decipher which one has the information you need? Then, perhaps it’s time to create a database maintenance plan for your contacts and learn more about contact management best practices.

Did you know that your cluttered database could imply something much more than the need to spruce up your contacts? You could be sitting on personal information that could put your business in jeopardy, and cost you up to €20 million in fines. Our contact management best practices guide gives you tips to improve the quality of your data and the steps needed to safeguard your business from GDPR infringement. 

Interested in how to manage contacts and business client information more efficiently? Here’s what you’ll learn in our guide: 

  • How to identify and revise inactive contacts
  • Tips on how to consolidate categories and types
  • How to locate and remove duplicate contacts
  • Implement periodic database checks

More about the guide:

Regularly cleaning your database and maintaining the information updated is a crucial practice for marketers. It not only improves your data quality but increases overall productivity by removing outdated, incorrect, and duplicate information. In this guide, you will learn contact management best practices and how to improve the quality of your database and how to comply your database with the GDPR law. You will be able to follow our step-by-step on how to clean up your database and how to solve the challenge you will face by doing so.

Download the guide now to get all the insights!