Reports & Whitepapers
Marketing Reset: The Voices Impacting Brand Performance during Covid19
A FULL DATA ANALYSIS OF THE IMPACT OF COVID19 ON BRANDS, COMPARING THE SHIFTS IN MARKETING INVESTMENTS BETWEEN THE FIRST TRIMESTERS OF 2019 AND 2020.
Covid 19 has changed the state of fashion marketing. Specifically in the way that brands communicate with consumers, and more importantly, what consumers expect from brands. As audiences are increasingly making active choices to follow and invest in brands that are vocal about their values and produce relatable, honest content, companies now need to focus on building brand equity.
In this report, you will learn:
- Building brand equity is at the forefront of successful fashion marketing strategies
- Measurement is key in making actionable decisions in a constantly evolving landscape
- Understand the industry transformation through a Cross-Voice comparison
More about this report:
Understanding how and why marketing flows fluctuate as a result of wider global and political movements is essential for companies who want to continue to build Brand Performance in the midst of uncertainty. Frequent and efficient measurement will be crucial for brands when actioning decisions that have wider implications in a changing landscape.
From the increase in the prevalence of All-Star Influencers and Celebrities to the shift back towards more traditional Voices, through our data analysis, we explore how changing consumer interests have impacted the performance of each individual Voice. A Voice-centric approach gives a general overview of all fashion marketing initiatives and can give visibility on what is going on from a more industry-wide perspective.
Download this report to get complete insights and see how brands are improving their marketing strategies to boost overall performance and Media Impact Value™ generation.