Reports & Whitepapers

The Perfect Event Planning Checklist for Fashion Brands

event planning checklist

Event marketing is an integral tool that fashion brands use to gain visibility and heighten expectations about the launch of a new collection. However — as digital platforms continue to rise in popularity at dizzying rates — brands are no longer just throwing the event for guests physically present, they are also catering to entire communities online who want to participate as well. This can make the whole things feel chaotic if you’re not up-to-date on savvy digital techniques for event planning, making an event planning checklist an essential.

In this guide, you’ll learn:

  • Steps to organize an event for your fashion brand.
  • Metrics or KPIs needed to measure your results.
  • How to manage your guest lists.
  • How to create invitations 2.0.
  • How to organize your seating chart for VIP guests.

More about this guide and event planning checklist:

The digital transformation of the fashion industry can make event marketing appear somewhat chaotic, but with careful planning they can actually be quite strategic. In this checklist, we give you some pointers on how to digitalize and organize your processes of event planning to keep up with the fast-paced movement of fashion today and streamline the process. You’ll access an easy guide to plan you event in 9 steps.

Download the report to master event planning and create the buzz around your brand, boost overall brand performance and Media Impact Value™ generation!