Reports & Whitepapers
Industry Snapshot & Benchmark Analysis - In Partnership with TheIndustry.fashion
APPROACHING THE NEW NORMAL: KEY LEARNINGS FROM THE UK AND NORDIC FASHION INDUSTRIES
The emergence of Covid-19 displaced the fashion, luxury and beauty industries worldwide. In this report, we spotlight key industry trends and dive deep into brand performances while benchmarking the mass market, premium and luxury fashion, and retail industries in the UK and Nordic markets. We also share and highlight impactful case studies from key players across the first four months of 2019 and 2020.
This report is in partnership with TheIndustry.fashion, provides the insights and intelligence destination shaping the future of fashion.
In this report you will discover:
- How the fashion and luxury industry navigated through Covid-19 and continue to build a sustainable business model for the future.
- Key industry trends and dive deep into brand performance while benchmarking the mass market, premium and luxury fashion and retail industries.
- Individual key players looking at their top Voices for the first four months of 2019 and 2020.
More about the report and fashion industry trends:
The significant shift in Voices impacting brand performance in 2020 only further demonstrates that understanding the role these Voices play, is crucial for building successful reset strategies for your brand. We illustrate how Media became dominated the data by MIV®, how the MIV® generated by All-Star and Mega Influencers increased in 2020 alongside a shift in the type of content that created major impact.
With these insights, you can better understand how UK and Nordic brands are performing and leverage this information when responding to the impact of COVID-19. Download it get all the insights!