Reports & Whitepapers
FW 21 | Fashion Week Insights

AN ANALYSIS OF THE FIGURES THROUGH MIV® AND VOICE APPROACH TO SEE SHIFTS AND TRENDS ONE YEAR AFTER GOING DIGITAL
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In this FW21 Fashion Weeks Snapshot, we look back at the year that has consisted of virtual stages where brands have showcased their new collections. This time around brands will have had more time to prepare, and we’ve had a look at the changes that have been made to amplify, leverage content, and reach new audiences. With different Media Voices, from Owned Media to the use of All-Star Influencers.

In this data snapshot, you will find:

  • How brands have utilized Voices to amplify their message
  • The Media Impact Value™ this year compared to last
  • The shifts in Media coverage
  • How brands are targeting new audiences
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