Steps to a Successful Influencer Collaboration
Influencer Marketing 101
The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex.
There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and creative direction. Brands must also understand the uniqueness of each influencer; who they are, what they do and how their work can fit into a cohesive marketing strategy.
In this eBook you’ll learn best practices on:
- Defining campaign goals & objectives
- Selecting influencers and negotiating rates
- Creating authentic product integrations
- Identifying key performance indicators