eBooks
Influencer Marketing 101

The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex.

There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and creative direction. Brands must also understand the uniqueness of each influencer; who they are, what they do and how their work can fit into a cohesive marketing strategy.

In this eBook you’ll learn best practices on:

• Defining campaign goals & objectives
• Selecting influencers and negotiating rates
• Creating authentic product integrations
• Identifying key performance indicators