Reports & Whitepapers

Influencer Marketing 101

influencer marketing

The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex.

There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and creative direction. Brands must also understand the uniqueness of each influencer; who they are, what they do and how their work can fit into a cohesive influencer marketing strategy to ensure a good ROI and Media Impact Value™ results.

In this eBook you’ll learn best practices on:

  • Defining campaign goals & objectives
  • Selecting influencers and negotiating rates
  • Creating authentic product integrations
  • Identifying key performance indicators

More about the eBook:

We all know how the right influencer marketing campaign can change the game for a brand but as there are many different types of influencers, there are a plethora of ways brands can work with them. In this eBook, we will share best practices for managing both campaigns and relationships with these unique content creators. Topics include defining campaign strategy and objectives, selecting the right influencers and negotiating rates, creating authentic product integrations, managing timelines and draft approvals and identifying key performance indicators.

Download this guide to get one step closer to your next successful influencer campaign!