eBooks
Influencer Marketing 101

Steps to a Successful Influencer Collaboration
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The right influencer campaign can change the game for a brand (á la Tommy Hilfiger x Gigi Hadid), but executing a flawless influencer marketing strategy remains quite complex.

There are a plethora of ways brands can work with influencers, each requiring its own plan for campaign objectives, influencer selection and creative direction. Brands must also understand the uniqueness of each influencer; who they are, what they do and how their work can fit into a cohesive marketing strategy.

In this eBook you’ll learn best practices on:

  • Defining campaign goals & objectives
  • Selecting influencers and negotiating rates
  • Creating authentic product integrations
  • Identifying key performance indicators
Download your Guide