The Voices Driving Fashion Week in Today’s Digital Era
Front Row to Consumer
Fashion Week – a once private, industry affair – has become an international, digital experience where anyone around the world can take part from their phone and computer screens. Influencers, consumers, the media and even brands’ owned media are some of the voices contributing to the impact of Fashion Weeks in this digital era.
With this shift in the industry and the heightening costs of putting on a runway show, it’s increasingly essential to measure the value of these events, to truly understand the impact and whether the investment is worth it for brands.
Launchmetrics and the Council of Fashion Designers of America (CFDA) have come together to build this report to examine these changes and to understand how these voices have contributed to the changing landscape of Fashion Weeks. More than 400 designers have been analyzed with Launchmetrics’ Media Impact Value (MIV) algorithm to bring visibility to the real value of fashion shows today worldwide.
What you’ll discover in this report…
- A detailed analysis of the voices contributing to the value of Fashion Weeks.
- A breakdown of which voices had the most influence for the top 10 designer brands from New York, London, Paris & Milan.
- An in-depth look at how the Influence Funnel has changed the customer acquisition process.