Beyond Followers: Exploring Instagram’s Influence on Brand Performance
A Comprehensive Analysis and e-Guide for Fashion, Lifestyle and Beauty Brands
Unleash the Key to a Powerful Instagram Marketing Strategy
Instagram has immense global potential for the Fashion, Lifestyle, and Beauty (FLB) sector, thanks to its unique features and extensive reach. With a staggering 2 billion monthly active users, Instagram surpasses platforms like TikTok, which has 1 billion monthly active users. However, it is crucial to assess Instagram’s brand impact and the return on Brand Performance in terms of markets, Voices, and channels. Additionally, determining the tactics and Instagram marketing strategies that can drive success in this highly competitive market is vital.
In this comprehensive report, our team in collaboration with Lyst, the Premium Shopping App with over 200 million annual users, has conducted a detailed analysis of over 3,500 brands in the sector. Leveraging our proprietary algorithm, Media Impact Value™, we have evaluated and analyzed their Brand Performance throughout the first half of 2023. In addition, we have broken down our data to observe in detail not only the fashion sector but also segments such as Retail, Sportswear, Jewelry & Watches or Beauty.
By extracting figures, insights, and takeaways, we aim to provide you with a better understanding of the formula for achieving success for your brand on Instagram.
Unveiling the Most Effective Tactics, Brands, and Voices on Instagram
Instagram presents a vast array of formats, tactics, and content options. However, identifying the most suitable ones to achieve success for your brand is crucial. If you are involved in marketing, PR, communication, or branding, the following topics are of particular interest:
- The Voices that deliver the highest Brand Performance in each industry segment. We delve into the numbers behind their success and offer better tactics for achieving similar outcomes.
- The differences by market in terms of strategies on Instagram. Which Voices report the greatest value across the Americas, EMEA, and APAC regions, as well as which voices offer the highest return on investment.
- The content that generates brand value on Instagram by segment. Identify the best tactics and top-performing content during the first half of 2023.
- Explore success stories of brands in the sector, highlighting key moments within a campaign for publication.
- Instagram REELs vs TikTok: Determine the most effective platform for investing your budget and resources to achieve optimal Brand Performance.
- Rankings showcasing the most influential brands in the sector on Instagram.
Download this comprehensive report to better understand the reach of Instagram within your brand strategy and identify the tactics and strategies that can lead your brand to success.