Get the most out of PR during Fashion Week.
5 Scenarios + 5 Interactive Press Release Templates to Rock PR at Fashion Shows
Communication is important for the success of any product launch. But when it comes to fashion shows, an impeccable communication strategy is vital to get the right coverage for a new line. And how do brands communicate the details about a new collection to massive audiences? Well, for communication and PR professionals, the easiest way to get that kind of content out there is to send a press release.
However, more and more people working in fashion PR and communication are finding it difficult to catch their audiences’ attention with a traditional press release. Does this mean that journalists, influencers and communities aren’t interested in consuming brands’ content?
We think not. While the traditional style and method for creating and distributing press releases may have ended, it doesn’t mean that the concept is ineffective — audiences just want this kind of content in a different way.
What you’ll learn…
- How to create interactive press releases for 5 different fashion show scenarios.
- Which elements are crucial to include to make your next fashion show press release interactive.
- How to redistribute the hierarchy of information using visual elements to generate more interaction.