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The Ultimate Dictionary for KOL Campaigns in China

FUNDAMENTALS FOR KOL CAMPAIGNS TO HELP DEVELOP YOUR MARKETING STRATEGY IN CHINA
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Welcome to our new guide ‘The Ultimate Dictionary for KOL Campaigns in China’ where you will discover the power of Key Opinion Leaders (KOLs), the right digital platforms to use in China, and how to measure campaign results. This quick dictionary of concepts and fundamental pillars for KOL campaigns will help you in the development of your marketing strategy for China.

In this guide, you will find:

  • Top 5 Social Channels You Should Consider for your Campaigns
  • Key Opinion Leader vs Influencer
  • Models of collaboration with KOLs
  • Types of influence in China: from KOLs to KOCs
  • How to Measure KOL Campaigns
Fill in the form below and you'll receive the guide via email