Reports & Whitepapers
The Top 20 Power Players in Luxury-Fashion's Leading Markets (Q1 2021 Data & Rankings)
A QUARTERLY LUXURY-FASHION BRANDS ANALYSIS BASED ON MIV®
In this second edition of our Top 20 Power Players Report, you will find a new quarterly analysis on the successes and growth within three key markets. As brands in fashion and luxury are slowly trying to return to normal activities following the pandemic in Europe and the USA, China has started to see a steady recovery and is still on track to be the world’s largest luxury market by 2025. China was the only region in this space that grew in 2019 before the pandemic (+45%), which led luxury fashion brands in Europe and America to increase their investments in marketing campaigns that target Chinese consumers. This quarterly report will explore the top 20 luxury fashion ranking of brands by MIV® and how their impact varies across the USA, Europe, and China.
In this report, you will find:
- The top 20 luxury fashion ranking of brands in China, Europe and the USA by MIV®
- The top social media posts for each region in Q1, 2021
- The Voices resonating the most with consumers, globally
- The channels that facilitate the highest performing marketing strategies in luxury fashion, during the quarter
More about this report:
In order to reach a new audience, brands must adapt, integrate, and utilize the channels and marketing methods that are native to Chinese brands and consumers. From a regional perspective, we break down what types of voices, channels and social media posts by MIV® are dominating across China, Europe and the US. We also explain why on average, Mega and Mid-Tier Influencers represent the most value for luxury fashion brands.
Finally, this report features a quarterly analysis on the Top 20 Fashion-Luxury Brands by MIV®. This ranking shows which brands are excelling, what strategies they are using, and the value they are generating from a regional perspective. Download it to get all the insights!