Reports & Whitepapers
The Top 20 Power Players in Luxury-Fashion's Leading Markets (Q4 2021 Data & Rankings)
A QUARTERLY LUXURY FASHION RANKING OF BRANDS AND ANALYSIS BASED ON MIV®
Brand across all industries are continuing to work hard and recover ground following the unprecedented declines within the luxury market in Europe, the US, and China amid the global Covid-19 pandemic. As these recovery efforts continue, China presents the greatest opportunity for growth and investment in the sector. Recent projections reveal that once China surpasses Europe and the US to be the world’s largest luxury market, consumers in the East will account for 40% to 45% of all luxury purchases by 2025.
This quarterly report will explore the top 20 ranking of luxury fashion brands by MIV® and how their impact varies across the US, Europe and China, to understand who is seeing the most success and growth.
In this report, you will find:
- The top 20 luxury fashion brands in China, Europe and the US by MIV®.
- The top social media posts for each region in Q4, 2021.
- The Voices resonating the most with consumers, globally.
- The channels that facilitate the highest performing marketing strategies in luxury fashion, during the quarter.
More about the report:
In order to reach a new audience brands must adapt, integrate, and utilize the channels and marketing that are native to Chinese brands and consumers. We break down what types of Voices, Channels and social posts by MIV® are dominating across China, Europe, and the US. We also explain why All-Star Influencers represent the most value for luxury fashion brands by region.
This report features a luxury fashion ranking that shows which brands are excelling, what strategies they are using, and the value they are generating from a regional perspective.
The future of the industry as a whole continues to have a brighter outlook, while some anticipate that the The future of the industry as a whole has a brighter outlook, as the overall recovery of the luxury market is expected to continue over the next four years.
Download it to get all the insights!