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Optimize your marketing strategy with these 10 essential KPIs.
10 Essential KPIs for Measuring the Impact of Your Marketing Strategies
Over the past decade, PR, Marketing and Communications departments have become increasingly multidisciplinary. Now, these teams are responsible for a host of marketing activations – from influencer marketing to press distribution to the production of owned content. However, with this comes the need to measure the impact of this new type of marketing strategy, and traditional methods just aren’t as applicable anymore when it comes to comparing cross-Voice and cross-channel methods. Understanding your return on investment, as well as the success of your current marketing tactics in comparison to your competitors’, can help determine future budget flow and strategy – all of which can be analyzed using the 10 essential KPIs highlighted in this guide.
In the eBook, we aim to show you how to measure the impact of your marketing strategy from a global, less granular perspective. You will learn:
- The 10 essential KPIs you should be taking into account when it comes to your marketing strategy.
- How these KPIs can be applied in real business scenarios.
- How to examine your strategy from a global, holistic perspective.
- A concise explanation as to the benefits and methods of analysis for each key metric.