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10 Essential KPIs for Measuring the Impact of Your Marketing Strategies

measure impact of marketing strategy

Over the past decade, PR, Marketing and Communications departments have become increasingly multidisciplinary. Now, these teams are responsible for a host of marketing activations - from influencer marketing to press distribution to the production of owned content. However, with this comes the need to measure the impact of this new type of marketing strategy, and traditional methods just aren't as applicable anymore when it comes to comparing Cross-Voice and Cross-Channel methods. Understanding your return on investment, as well as the success of your current marketing tactics in comparison to your competitors', can help determine future budget flow and strategy - all of which can be analyzed using the 10 essential KPIs highlighted in this guide.

In the guide you will learn:

  • The 10 essential KPIs you should be taking into account when it comes to your marketing strategy.
  • How these KPIs can be applied in real business scenarios.
  • How to examine your strategy from a global, holistic perspective.
  • A concise explanation as to the benefits and methods of analysis for each key metric.

More about the guide:

In order to understand which metrics or Key Performance Indicators (KPIs) you should look at to measure impact of marketing strategy and analyze the global impact your marketing efforts generate from a global perspective, we summarized, in this guide, the 10 key KPIs that fashion, luxury, and beauty brands should take into consideration.

Now, more than ever before, measurement is crucial for brands to determine ROI and gain a global view of the success of these Cross-Voice and Cross-Channel strategies. Download the guide now to get all the guidance needed to improve your measurement efforts!