Reports & Whitepapers

MILANO FASHION WEEK FW19

FASHION WEEK IMPACT ANALYSIS REPORT
milano fashion week

This year we partnered with Camera Nazionale della Moda Italiana to reveal the media impact that Milano Fashion Week FW19 had across online and social media. Take a look at the top Voices and best channels for both men's and women's FW19 events taking place in one of the four main fashion capitals worldwide.

In this report you’ll learn:

  • The Voices that garnered the most media value for womenswear and menswear brands in Milan.
  • The keywords that dominated the conversation during #mfw & #mfwm.
  • The channels that drove the highest impact.

More about this milano fashion week report:

For this report we crawled data on both Milano men’s and women’s fashion week to analyze the impact and breadth of the Fashion Weeks' reach. The analysis was focused on online and social media during both fashion weeks: Instagram, Twitter, YouTube, Facebook, online media, photo galleries and blogs using the MFW keywords. You'll also be able the key takeaways of Milan Fashion Weeks as an overview of the report, such as social media was the most
important channel for both FW19 in Milano, which offered 79.2% of the Men’s MIV® and 82.7% of the women’s value.

Download it to get all the insights from MFW!