Reports & Whitepapers
Discover the real impact of influencers.
NYFW: Men’s SS/17 — Fashion Week According to the Data
New York Fashion Week: Men’s brings some of the biggest names in menswear; Billy Reid, John Varvatos and John Elliott along with ample press. Yet, a quick look at social media will reveal that the street style fashion off of the runway generates just as much momentum. The success of a collection is not just about the fashion show itself — it’s also about who was there to see, snap, and broadcast. In our transformative digital world, guests are no longer passive bystanders, but active participants in a show’s success. Those who wield a sizable social following are able to influence fashion enthusiasts around the world.
In collaboration with the CFDA, we’ve utilized data extracted from Launchmetrics (formerly Fashion GPS) to rank the top influencers in the menswear space.
In this report, you will discover:
- Top influencers at NYFW:Men’s
- Audience mapping by brand affinity
- The most influential shows
- Qualitative analysis of influencer communities