Reports & Whitepapers
PITTI UOMO 96: A Look at the Data from the Italian Trade Show

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This June, we continued our partnership with Pitti Immagine and our analysis of Pitti Uomo (the menswear trade fair that takes place in Florence bi-annually), at the 96th edition. In order to uncover the buzz that the events, designers, brands and influencers generated, we put together a fascinating data report. Our team of Data Scientists put our Media Impact Value™ algorithm (MIV®) to use to uncover the new digital strategies at this season’s Pitti Uomo.

In this report you’ll learn…

  • Which brands and designers generated the most value.
  • Which Voices and channels led the conversation around the event.
  • Which sections performed the best at the trade fair.
  • What the top conversations were at the event.

 *MIV® is a registered mark in the European Union.

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