The State of Influencer Marketing 2017

Find out what's in store for influencer marketing in 2017
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After 3 editions of the State of Influencer Marketing report, we’ve surveyed 600 Marketing, Communication and PR experts from North America and Europe again to find out what’s in store for influencer marketing in 2017. The past year has been full of exciting new developments — not only for influencer marketing but for Launchmetrics as well. As a result, we’ve created two reports: one analyzing the responses from brands and agencies across the globe and another that’s 100% dedicated to the fashion and retail sector — a key industry responsible for evolving the practice with digital opinion leaders.

Throughout 50 pages of the report, you will find comprehensive data and analyses on the many different influencer-scenarios, channels, tactics, and challenges associated with influencer marketing for brands around the world. Then, you will be able to compare the global responses to those of fashion and retail to pick up on new key trends happening specifically within the sector.

All of this data is complimented by the opinions from industry experts such as Crosby Noricks from PR Couture, Nick Flynn from L.K. Bennett and Darren Howells from Equipment providing a qualitative spin to the numbers presented.

What you’ll discover in this report….

  • Influencer marketing landscape
  • Top tactics used by brands
  • Main channels for campaign development
  • Influencers’ expectations from brands
  • Main challenges brands experience
  • Key takeaways and predictions for 2017
Download the full report