Reports & Whitepapers
TikTok’s Takeover: The Power of Creators and Content in 2021

AN ANALYSIS INTO THE MARKETING POTENTIAL OF TIKTOK CONTENT AND CREATOR COLLABORATIONS
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With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of consumers and will likely be placed at the center of many business strategies for fashion and luxury brands.

This report was prepared jointly by Launchmetrics and TikTok to highlight the most relevant content trends, the top creators driving Media Impact Value™, and the opinions of experts and professionals on current and future TikTok marketing strategies.

In this report, you will find:

  • Three key reasons brands should use TikTok
  • An insight into what is trending on TikTok and how brands can leverage viral content trends
  • Ten fashion & luxury case studies of creators and brands
  • The state of TikTok according to industry professionals
  • Key takeaways on the future of TikTok for your marketing strategy

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