Reports & Whitepapers

TikTok's Takeover: The Power of Creators and Content in 2021


With roughly 100 million monthly active users in the US and another 100 million in Europe, TikTok has become the digital platform with the largest number of users in the world. The app is considered a pathway to reaching a new generation of consumers and will likely be placed at the center of many business strategies for fashion and luxury brands.

This report was prepared jointly by Launchmetrics and TikTok to highlight the most relevant content trends, the top creators driving Media Impact Value™, and the opinions of experts and professionals on current and future marketing strategies for the digital platform.

In this report, you will find:

  • Three key reasons brands should use TikTok
  • An insight into what is trending on the platform and how brands can leverage viral content trends
  • Ten fashion & luxury case studies of creators and brands
  • The state of TikTok according to industry professionals
  • Key takeaways on the future of TikTok for your marketing strategy

More about the report:

The short-form video app has become a must-have destination for marketers. In this report, we break down how TikTok allows businesses to be discovered by a wide range of users across generations thanks to the purchasing power the platform creates and its creator hub. We also illustrate the key tactics trends to follow to boost engagement and drive MIV® on the platform. A highly detailed case study of 10 creators will demonstrate how they can influence masses of followers, and by extension inspire their future brand collaborations. We also deep dive into the perception of TikTok among industry professionals, and reveal how they are leveraging the platform in their marketing strategies and driving engagement using the platform's creators.

In this report, you will learn why you need to invest in the digital platform and what are the takeaways to use in order to create an impactful TikTok marketing strategy. Download it to get all the insights and inspiration!