Reports & Whitepapers

Marketing Reset: A Data Snapshot of the Watches & Jewelry Industry

watches and jewelry industry analysis

Following our recent report, Marketing Reset: The Voices Impacting Brand Performance during Covid-19 which focused on the leading strategies during a global pandemic in fashion, luxury, and beauty, we have created a watches and jewelry industry analysis. This industry prides itself on quality over quantity and top brands like Tissot celebrate their heritage through unique campaigns and initiatives that make the space uniquely different. Whilst the marketing tactics within this industry are different, we question whether the impacts of Covid have been the same in this new industry analysis.

In this data snapshot, we analyzed the most valuable Voices for watch and jewelry brands, in order to provide a brief look at how the global pandemic has impacted marketing strategies.

In this data snapshot, you will learn:

  • The top performing Voices in the watches & jewelry, through a comparative trimester analysis.
  • The top posts and influencers brands in this space.
  • An in depth data analysis including industry evolution as compared to 2019.

More about the snapshot:

In this watches and jewelry industry analysis, we examine the performance of marketing activities before and during Covid, across the five main Voices: Celebrities, Influencers, Media, Owned Media, and Partners. We explore how the pandemic has impacted watch and jewelry brands, and what steps you should take to stay ahead of the curve following the global pandemic. We delve into long-term brand partnerships and explore how the right Influencers or celebrities can help you brand stay top of mind in an increasingly competitive market.

Download it to get all the insights in order to create a successful reset marketing strategy!