Global Brands
Understanding marketing investments in the fashion, luxury and beauty industries.
In a changing digital environment, brands in fashion, luxury and beauty industries are moving to cross-channel marketing and communication strategies to attract new consumers.
In a changing digital environment, brands in the fashion, luxury and beauty industries are moving to cross-channel marketing and communication strategies to attract new consumers.
However, measurement is still a primary challenge for brands when it comes to understanding where their investments are going, and which Voices deliver the best value.
Understanding how you rank compared to your competitors and the ROI generated by their global strategies is key in helping you make more effective decisions and investments. Discover 100 brands in fashion, luxury and beauty with leading marketing & PR strategies.
- Mass Market Fashion
- Luxury Fashion
- Luxury Jewelry
- Mass Market Beauty
- Luxury Beauty
Brands by Media Impact ValueTM
- Mass Market Fashion
- Luxury Fashion
- Luxury Jewelry
- Mass Market Beauty
- Luxury Beauty
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$5,354,987 MIV®
Total Media Impact ValueTM
Influencers
$289,012,517 MIV®
Partners
$289,012,517 MIV®
Celebrities
$289,012,517 MIV®
Media
$289,012,517 MIV®
Owned Media
$289,012,517 MIV®
*MIV®: This mark is registered in the European Union.
Results calculated from Jan 1, 2019 to Dec 31st 2019.
Results calculated from Jan 1, 2019 to Dec 31st 2019.
- Mass Market Fashion
- Luxury Fashion
- Luxury Jewelry
- Mass Market Beauty
- Luxury Beauty
Top Industry Influencers by Media Impact ValueTM
- Mass Market Fashion
- Luxury Fashion
- Luxury Jewelry
- Mass Market Beauty
- Luxury Beauty
@sophiehannah
$11,050,396 MIV
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Behind the scenes analysis
Sophie Hannah is a blogger and Instagram favorite for brands like Primark, Pretty Little Thing and Missguided to name a few. Her total MIV® for mass market fashion brands in 2019 was $11M, with Primark being the brand she generated the most value for, across 95 posts.
$11,050,396
Media Impact ValueTM
3.29%
Engagement Rate
@ana_montana
$10,413,567 MIV
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Behind the scenes analysis
Analicia Chaves is a model based in LA, who collaborates with fast-fashion brands on sponsored posts across her feed. Most of the MIV® she earned in 2019 that we tracked was for Pretty Little Thing, mentioning the brand 79 times.
$10,413,567
Media Impact ValueTM
3.43%
Engagement Rate
@sananas2106
$10,100,911 MIV
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Behind the scenes analysis
Sananas attends many fashion-related press trips, and has a strong partnership with Pretty Little Thing, who she created 45 placements for in 2019. This brought the brand a total MIV® of $5M from Sananas alone, proving her a valuable asset for their advertising strategy.
$10,100,911
Media Impact ValueTM
3.52%
Engagement Rate
@lizy_p_makeup
$9,576,975 MIV
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Behind the scenes analysis
With 4.6 million subscribers on YouTube and 1 million on Instagram, Lizy P has a special focus on makeup, but interestingly made the ranking for mass market fashion. She generated $7.5M in MIV® for Primark across 2019 and also works with the likes of Stradivarius.
$9,576,975
Media Impact ValueTM
6.81%
Engagement Rate
@xthuyle
$9,345,931 MIV
Find out more
Behind the scenes analysis
Not only is Thuy Le a big name in the beauty industry, she also creates buzz for mass market fashion brands, taking the 5th spot on this list. Having industry crossover in the influencer marketing world opens creators up to a host of opportunities to create maximum value.
$9,345,931
Media Impact ValueTM
4.12%
Engagement Rate
@georginagio
$7,656,240 MIV
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Behind the scenes analysis
Georgina Rodríguez is a Spanish model with 16.7 million followers on her Instagram channel. She is an ambassador for brands like Pretty Little Thing, who she generated $7.7M in MIV® for.
$7,656,240
Media Impact ValueTM
9.30%
Engagement Rate
@fashioninflux
$6,765,568 MIV
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Behind the scenes analysis
Lydia Rose (better known as fashioninflux) has the highest engagement rate on our list of top mass market fashion influencers. Her styling videos drive high engagement levels and views and her posts always revolve around the outfits she styles featuring brands like Asos, Topshop and H&M.
$6,765,568
Media Impact ValueTM
12.83%
Engagement Rate
@luyah
$6,197,846 MIV
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Behind the scenes analysis
Holly Luyah hails from Baltimore, and has long-term partnerships with mass market fashion brands, Fashion Nova and Oh Polly. She appeared on our last Insights100 ranking, and continues to drive value for fashion brands in 2019.
$6,197,846
Media Impact ValueTM
2.54%
Engagement Rate
@saffronbarker
$6,189,363 MIV
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Behind the scenes analysis
Saffron Barker has been making YouTube videos since 2015, and has recently appeared on BBC's Strictly Come Dancing as a contestant. Most of the brands she activates are UK-based, such as Missguided, Primark and River Island - she has also collaborated on a series of collections with Primark over the years.
$6,189,363
Media Impact ValueTM
5.40%
Engagement Rate
@zoesugg
$5,617,987 MIV
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Behind the scenes analysis
Zoe Sugg is an English vlogger, businesswoman and author. She first gained her mass following via YouTube and now has expanded her repertoire into different industries. In 2019, she generated the most value for Asos, Topshop, Zara and Urban Outfitters.
$5,617,987
Media Impact ValueTM
3.89%
Engagement Rate
@chiaraferragni
$20,387,652 MIV
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Behind the scenes analysis
Chiara Ferragni generated a total MIV® of $20M for luxury fashion brands in 2019. She accumulated the highest value for Dior ($7.5M MIV®) due to their longstanding partnership and the 32 mentions of the brand on her social channels. Chiara also launched her documentary last year, which drummed up a lot of buzz for the brands mentioned and featured.
$20,387,652
Media Impact ValueTM
1.71%
Engagement Rate
@bellahadid
$10,558,276 MIV
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Behind the scenes analysis
Bella Hadid is a fashion favorite, and consistently generates value for brands by being the face of various campaigns and walking in numerous shows over fashion weeks. In 2019, she earned the most Media Impact Value™ for Michael Kors ($1.9M).
$10,558,276
Media Impact ValueTM
1.40%
Engagement Rate
@gigihadid
$9,204,644 MIV
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Behind the scenes analysis
Model and influencer Gigi Hadid is another popular Voice for luxury fashion brands when it comes to global campaigns and shows. Gigi was a high earner for Versace, Prada and Burberry to name a few.
$9,204,644
Media Impact ValueTM
1.40%
Engagement Rate
@chaubui_
$6,272,663 MIV
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Behind the scenes analysis
Chou Chou is a fashion influencer, and has been named one of Forbes' 30 Under 30. She frequently posts streetstyle photos on her feed outside fashion week as well as reviews from shows online.
$6,272,663
Media Impact ValueTM
3.08%
Engagement Rate
@hushpuppi
$6,038,419 MIV
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Behind the scenes analysis
Nigerian influencer, Hushpuppi, mainly posts about luxury brands online, flaunting his lavish lifestyle from Dubai. He is usually decked out in designer clothing and has a dedicated 2.1 million strong following.
$6,038,419
Media Impact ValueTM
11.05%
Engagement Rate
@irinashayk
$5,394,951 MIV
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Behind the scenes analysis
Irina Shayk has made waves in the luxury industry as a coveted model for brands worldwide. She is a close friend to Edward Enninful, and last year accumulated an MIV® of $2.6M for Burberry - whose shows she walks in season on season.
$5,394,951
Media Impact ValueTM
0.30%
Engagement Rate
@laurabeverlin
$4,351,573 MIV
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Behind the scenes analysis
Laura Beverlin posts about a range of topics, from fashion to home renovation and everything in between. She shares outfits that are 'dupes' of luxury products to bring affordable options of cult favorites to her followers.
$4,351,573
Media Impact ValueTM
4.96%
Engagement Rate
@carodaur
$4,199,720 MIV
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Behind the scenes analysis
Caroline Daur is a popular German fashion blogger and model who can often be seen at the front row of shows during fashion week. In 2019, she generated $1.2M in MIV® across 31 placements for Prada.
$4,199,720
Media Impact ValueTM
1.54%
Engagement Rate
@jamescharles
$4,189,038 MIV
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Behind the scenes analysis
Although James Charles is primarily a beauty influencer he is also a Voice that drives value in the fashion industry, specifically via his Instagram. He has one of the highest engagement rates on this list (an impressive 10.17%).
$4,189,038
Media Impact ValueTM
10.17%
Engagement Rate
@valentinaferragni
$3,872,625 MIV
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Behind the scenes analysis
Valentina Ferragni is no stranger to the luxury fashion scene. An influencer in her own right, she works with the likes of Dior, Tommy Hilfiger and Fendi - generating $3.9M in MIV® across only 24 posts.
$3,872,625
Media Impact ValueTM
5.50%
Engagement Rate
@jacksonwang852g7
$2,161,402 MIV
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Behind the scenes analysis
Jackson Wang is based in Hong Kong and is a singer, rapper and dancer in the band Got7. He is a global partner of Cartier and frequently features in the brand's campaigns, which brought them a total MIV® of $2.1M in 2019.
$2,161,402
Media Impact ValueTM
7.60%
Engagement Rate
@georginagio
$1,805,834 MIV
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Behind the scenes analysis
As a partner of Chopard, Georgina is frequently dressed by the brand, and often receives custom pieces that she features on her Instagram page. In 2019, she generated $1.8M in MIV® for them.
$1,805,834
Media Impact ValueTM
9.57%
Engagement Rate
@theswaggmantv
$1,750,091 MIV
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Behind the scenes analysis
Swagg Man is a Tunisian-French influencer based in Paris. A self-confessed fashion addict, he frequently features luxury brands on his Instagram feed, racking up $1.8M in MIV®.
$1,750,091
Media Impact ValueTM
1.42%
Engagement Rate
@pilotpatrick
$1,710,787 MIV
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Behind the scenes analysis
Patrick Biedenkapp has seen success on Instagram by giving his audience an insight into his pilot lifestyle. He has had partnerships in the past with Breitling, and marries luxury style posts with information about flying and his journies abroad.
$1,710,787
Media Impact ValueTM
3.73%
Engagement Rate
@chomismaterialgirl
$1,704,803 MIV
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Behind the scenes analysis
Araya Hargate is an actress, model, host and TV personality based in the UK. All of the MIV® she accumulated for the luxury space in 2019 was specifically for Chopard ($1.7M).
$1,704,803
Media Impact ValueTM
1.81%
Engagement Rate
@adrianalima
$1,704,785 MIV
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Behind the scenes analysis
It comes as no surprise that Adriana Lima appears on this list, as she was the face of Chopard's SS19 campaign. From this, she garnered $1.7M in MIV®.
$580,991
Media Impact ValueTM
1.87%
Engagement Rate
@kendalljenner
$1,515,103 MIV
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Behind the scenes analysis
Top model Kendall Jenner was the face of Tiffany's campaign in 2019, joining the brand in Sydney for the Spring/Summer launch. Overall, Kendall racked up $1.6M in Media Impact Value™ off the back of this campaign.
$1,515,103
Media Impact ValueTM
2.73%
Engagement Rate
@giorgiamondani
$1,425,212 MIV
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Behind the scenes analysis
Giorgia Mondani is a luxury watch fanatic who posts reviews and new releases on her Instagram account on a frequent basis. Rolex, Patek Philipe and Audemars Piguet were the brands she generated the most value for.
$1,425,212
Media Impact ValueTM
0.91%
Engagement Rate
@tamara
$1,336,174 MIV
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Behind the scenes analysis
Named one of Times' Top 100 Influencers in 2019, Tamara Kalinic is a beauty, fashion and lifestyle creator, with 814K followers on her Instagram account. Across the luxury brands we tracked in 2019, Tamara drummed up $1.3M in MIV®.
$1,336,174
Media Impact ValueTM
2.74%
Engagement Rate
@chaubui_
$1,282,464 MIV
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Behind the scenes analysis
Chou Chou donned Cartier in L'Officiel's 2019 campaign, suggesting why she accumulated such a high MIV® for the brand. She works with luxury goods and fashion brands on a frequent basis, posting her daily looks on her Instagram account.
$1,282,464
Media Impact ValueTM
2.30%
Engagement Rate
@jamescharles
$100,619,433 MIV
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Behind the scenes analysis
James Charles is a beauty YouTuber and makeup artist who has made a splash online since becoming the face of Covergirl. He has a longstanding partnership with Morphe Brushes, and has collaborated with them on product launches, frequently mentioning the brand in his videos. In 2019, James generated $96M in MIV® for Morphe alone, making it unsurprising that he tops the list of mass market beauty influencers.
$100,619,433
Media Impact ValueTM
3.34%
Engagement Rate
@jeffreestar
$98,168,996 MIV
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Behind the scenes analysis
Jeffree Star is not only a beauty guru but also a self-made CEO. He owns Jeffree Star Cosmetics which has become a cult independent brand loved by both Jeffree fans and makeup aficionados alike. The mogul accumulated $94.7M for his own brand last year.
$98,168,996
Media Impact ValueTM
0.42%
Engagement Rate
@mariale
$34,597,363 MIV
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Behind the scenes analysis
Mariale creates content for her audiences in both English and Spanish, and has a following of 17 million across her multiple YouTube channels alone. The creator frequently collaborates with the likes of Too Faced, Benefit and Urban Decay, consistently drumming up high engagement on her posts.
$34,597,363
Media Impact ValueTM
3.65%
Engagement Rate
@sadaf_beauty
$33,202,411 MIV
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Behind the scenes analysis
Sadaf is a beauty influencer with 2.3M followers on her Instagram account, where she posts mini makeup tutorials for her fans. She always tags brands in her posts, in order to gain traction and amplify her voice and her videos are frequently shared on the owned accounts of Huda Beauty and Too Faced.
$33,202,411
Media Impact ValueTM
20.41%
Engagement Rate
@xthuyle
$29,089,085 MIV
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Behind the scenes analysis
Thuy Le is a beauty, travel and fashion creator based in London, who works with brands to create viral videos showcasing beauty and skincare products on her Instagram and TikTok channels.
$29,089,085
Media Impact ValueTM
3.89%
Engagement Rate
@lenkalul
$28,203,605 MIV
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Behind the scenes analysis
UK-based Lena Bagrowska primarily posts tutorials on her Instagram account, leveraging video content for her beauty looks. Lena tests out new, viral products and posts intricate makeup styles that she creates on a day to day basis.
$28,203,605
Media Impact ValueTM
15.82%
Engagement Rate
@glamlifeguru
$27,918,291 MIV
Find out more
Behind the scenes analysis
Tati Westbrook has been making beauty-related YouTube videos for over 10 years, and has built up a dedicated fanbase who love both her and her products. Tati works with brands she truly loves, such as Jeffree Star Cosmetics, Urban Decay and Huda Beauty.
$27,918,291
Media Impact ValueTM
4.51%
Engagement Rate
@makeupby_elliee
$24,246,486 MIV
Find out more
Behind the scenes analysis
Eloise is a YouTuber and Instagrammer who posts content across both channels around travel, fashion and beauty. In 2019, the influencer garnered $19M in MIV® for Huda Beauty specifically.
$24,246,486
Media Impact ValueTM
14.54%
Engagement Rate
@sananas2106
$23,390,288 MIV
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Behind the scenes analysis
Sananas posts a mix of content on her Instagram, recently collaborating to create a palette with Sephora Collection. She is based in France and has over 5 million followers across her YouTube and Instagram profiles.
$23,390,288
Media Impact ValueTM
4.09%
Engagement Rate
@rosymcmichael
$23,295,161 MIV
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Behind the scenes analysis
Rosy McMichael is a Spanish-speaking YouTube beauty vlogger who posts palette reviews and reaction videos on her channel. Last year, she accumulated $12.5M in MIV® for Jeffree Star Cosmetics.
$23,295,161
Media Impact ValueTM
4.65%
Engagement Rate
@sadaf_beauty
$30,867,357 MIV
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Behind the scenes analysis
Appearing on both the luxury and mass market beauty lists, Sadaf generated a total MIV® of $30.9M for luxury beauty brands specifically. In 2019 she posted 36 times mentioning Laura Mercier, bringing in the brand a Media Impact Value™of $30M.
$30,867,357
Media Impact ValueTM
21.34%
Engagement Rate
@mariale
$17,827,553 MIV
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Behind the scenes analysis
Mariale is another creator bringing in value for both luxury and mass market beauty brands. She frequently works with Nars, and has an extremely high MIV® per post efficiency, gaining $9.7M for the brand across just 14 posts.
$17,827,553
Media Impact ValueTM
3.28%
Engagement Rate
@xthuyle
$16,039,276 MIV
Find out more
Behind the scenes analysis
Thuy Le creates a high volume of placements on her channels, mentioning Laura Mercier 41 times in 2019. This drums up a large quantity of mentions for a brand, increasing their amplification overall.
$16,039,276
Media Impact ValueTM
3.97%
Engagement Rate
@glamlifeguru
$14,275,489 MIV
Find out more
Behind the scenes analysis
Whilst Tati has her own brand (tatibeauty) she still accumulates a high amount of value for other luxury beauty brands in the makeup space. Starting out as an influencer, her relationships with the likes of Nars and Dior are strong and she consistently creates content featuring the brands.
$14,275,489
Media Impact ValueTM
4.72%
Engagement Rate
@chiaraferragni
$13,789,374 MIV
Find out more
Behind the scenes analysis
Although Chiara Ferragni made her name as a fashion influencer, in 2019 she moved more into the beauty space. She collaborated with Lancôme to create a collection, mentioning the brand in 43 placements and generating $13.8M in MIV® for them alone.
$13,789,374
Media Impact ValueTM
1.65%
Engagement Rate
@kathleenlights
$10,873,355 MIV
Find out more
Behind the scenes analysis
Kathleen Lights made her start on YouTube, doing beauty hauls and tutorials, but now has a dedicated following on her Instagram account too. In 2019, she made 56 posts for Pat McGrath, who she also earned the highest MIV® for.
$10,873,355
Media Impact ValueTM
5.53%
Engagement Rate
@makeupby_elliee
$10,117,589 MIV
Find out more
Behind the scenes analysis
Eloise has one of the highest engagement rates on our list of influencers driving value for beauty brands (15%). This allows her collaborations to generate increased exposure as her posts are shown to a wider range of audiences.
$10,117,589
Media Impact ValueTM
14.99%
Engagement Rate
@sananas2106
$9,620,330 MIV
Find out more
Behind the scenes analysis
Sananas earned $9.6M in Media Impact Value™ for luxury beauty brands across 2019. 63% of her engaged audience is French, suggesting why she generates high values for the likes of Lancôme.
$9,620,330
Media Impact ValueTM
3.80%
Engagement Rate
@ling.kt
$9,411,530 MIV
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Behind the scenes analysis
Ling is a beauty influencer who posts a variety of content, from beauty videos to snaps of her in her day to day life. As an extremely authentic influencer, brands are attracted to her for frequent partnerships.
$9,411,530
Media Impact ValueTM
4.88%
Engagement Rate
@grwrady
$8,907,309 MIV
Find out more
Behind the scenes analysis
Rady is a Slovakian creator based in London and is frequently on the explore pages of beauty lovers on Instagram. She has become famous for her video tutorials and IGTV content often going viral for her satisfying makeup posts.
$8,907,309
Media Impact ValueTM
6.69%
Engagement Rate
Now that you've seen the industry data, it's time to track your own brand's performance.
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