Global Brands
Understanding marketing investments in the fashion, luxury and cosmetics industries.
In a changing digital environment, brands in fashion, luxury and cosmetics industries are moving to cross-channel marketing and communication strategies to attract new consumers.
In a changing digital environment, brands in the fashion, luxury and cosmetics industries are moving to cross-channel marketing and communication strategies to attract new consumers.
However, measurement is still a primary challenge for brands when it comes to understanding where their investments are going, and which Voices deliver the best value.
Understanding how you rank compared to your competitors and the ROI generated by their global strategies is key in helping you make more effective decisions and investments. Discover the top 100 brands in fashion, luxury and cosmetics with leading Marketing & PR Strategies.
- Mass Market Fashion
- Luxury Fashion
- Luxury Goods
- Mass Market Cosmetics
- Luxury Cosmetics
Brands by Media Impact ValueTM
- Mass Market Fashion
- Luxury Fashion
- Luxury Goods
- Mass Market Cosmetics
- Luxury Cosmetics
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$5,354,987 MIV®
Total Media Impact Value
Influencers
$289,012,517 MIV
Partners
$289,012,517 MIV
Celebrities
$289,012,517 MIV
Media
$289,012,517 MIV
Owned Media
$289,012,517 MIV
*MIV®: This mark is registered in the European Union.
Results calculated from Jan 1, 2019 to May 31, 2019
Results calculated from Jan 1, 2019 to May 31, 2019
- Mass Market Fashion
- Luxury Fashion
- Luxury Goods
- Mass Market Cosmetics
- Luxury Cosmetics
Top Industry Influencers by Media Impact ValueTM
- Mass Market Fashion
- Luxury Fashion
- Luxury Goods
- Mass Market Cosmetics
- Luxury Cosmetics
@daniellecohn
$10,509,378 MIV
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Behind the scenes analysis
Sitting in the number 1 spot when it comes to mass market fashion, is YouTuber, Danielle Cohn. The social media influencer features regular outfit posts on her feed and consistently reps Fashion Nova, contributing to $10.5M of their MIV.
$10,509,378
Media Impact Value
4.45%
Engagement Rate
@jailyneojeda
$8,984,075 MIV
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Behind the scenes analysis
All-Star Influencer, Jailyne Ojeda Ochoa has an impressive following of 10.3M on her Instagram channel alone, and frequently features mass market trends on her feed. She generated $9M in MIV for Fashion Nova in the space of three months.
$8,984,075
Media Impact Value
1.78%
Engagement Rate
@realberniceburgos
$7,974,885 MIV
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Behind the scenes analysis
As a fashion brand owner herself, it's no surprise Bernice Burgos is featured in the top ten. The mogul has generated $6.5M in MIV just for Fashion Nova, and is a social media go-to when it comes to mass market fashion.
$7,974,885
Media Impact Value
2.95%
Engagement Rate
@thebsimone2
$7,371,808 MIV
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Behind the scenes analysis
B. Simone is a beauty influencer who holds partnerships with Pretty Little Thing and Fashion Nova. She has featured the two brands in 37 placements across her Instagram channel within three months, upping the brands' visibility to her 3.1M followers.
$7,371,808
Media Impact Value
4.97%
Engagement Rate
@elnaz_golrokh
$6,705,491 MIV
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Behind the scenes analysis
Voted Cosmopolitan's Best Makeup Artist in 2017, Elnaz Golrokh is a beauty influencer with highly followed Instagram and YouTube channels. She works with a mix of brands from Dior to Fashion Nova, frequently tagging them on her pages.
$6,705,491
Media Impact Value
7.62%
Engagement Rate
@x_bianncaraines
$6,459,004 MIV
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Behind the scenes analysis
Biannca Prince is another Fashion Nova ambassador who has one of the highest engagement rates on our list of top influencers (8.87%). She regularly works with the brand and almost exclusively shares them on her page.
$6,459,004
Media Impact Value
8.87%
Engagement Rate
@clermonttwins
$6,376,255 MIV
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Behind the scenes analysis
The Clermont twins have modelled for the likes of Kanye West's brand Yeezy, and have made a name for themselves online. They too consistently feature one of our brands, Pretty Little Thing, drumming up $2.2M for the brand in MIV from their campaign partnerships.
$6,376,255
Media Impact Value
7.87%
Engagement Rate
@ana_montana
$5,692,762 MIV
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Behind the scenes analysis
Ana Montana is one of top-performing brand, Fashion Nova's brand ambassadors. She posts on an almost daily basis and consistently shares mass market based fashion posts on her Instagram feed.
$5,692,762
Media Impact Value
3.47%
Engagement Rate
@luyah
$5,077,940 MIV
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Behind the scenes analysis
Holly Luyah regularly works with top performing online mass market brands, Fashion Nova and Pretty Little Thing. She participates in their influencer partnership programmes and generated $4.3M in MIV for Fashion Nova alone.
$5,077,940
Media Impact Value
3.64%
Engagement Rate
@hildeee
$5,069,240 MIV
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Behind the scenes analysis
With one of the highest engagement rates on the board, (15.9%), Hilde Osland has been a valuable source of influencer marketing for a lot of mass market fashion brands. She most frequently collaborates with Fashion Nova on her Instagram channel.
$5,069,240
Media Impact Value
15.9%
Engagement Rate
@chiaraferragni
$7,016,858 MIV
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Behind the scenes analysis
As one of the go-to names in the luxury fashion space, it comes as little surprise that Chiara Ferragni tops this list. With a total MIV of $7M across the months surveyed, she racked up the highest MIV contribution for Prada, Versace, Fendi and Balenciaga.
$7,016,858
Media Impact Value
3.12%
Engagement Rate
@hushpuppi
$2,193,597 MIV
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Behind the scenes analysis
Ray Hushpuppi is a social media influencer who almost exclusively posts featuring luxury fashion brands. Through his extensive posts, he has contributed to a total MIV of $1.4M for Fendi alone.
$2,193,597
Media Impact Value
10.55%
Engagement Rate
@valentinaferragni
$1,855,106 MIV
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Behind the scenes analysis
Sister of Chiara Ferragni and global tastemaker in her own right, Valentina has one of the highest engagement rates on our list, holding partnerships with the likes of Dior, Fendi and Moschino.
$1,855,106
Media Impact Value
8.27%
Engagement Rate
@panthere_instyle
$1,516,241 MIV
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Behind the scenes analysis
An influencer truly focused on fashion only (you'll never see her face on her feed), @panthere_instyle, consistently features posts mentioning and tagging Chanel. For the period we tracked, she generated $1M in MIV for the brand.
$1,516,241
Media Impact Value
4.69%
Engagement Rate
@carodaur
$1,392,788 MIV
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Behind the scenes analysis
Caroline Daur is well known on the luxury fashion scene, and is frequently pictured at some of the industry's top events. $569K of Caroline's MIV was as a result of her partnership with Prada.
$1,392,788
Media Impact Value
1.72%
Engagement Rate
@jemerced
$1,340,457 MIV
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Behind the scenes analysis
Jessica Kirschner holds a longer term partnership with Bottega Veneta, frequently featuring content for the brand on her Instagram feed. She also works with the likes of Chanel, Yves Saint Laurent and Prada on multiple campaigns.
$1,340,457
Media Impact Value
2.2%
Engagement Rate
@ageofaquaria
$1,322,874 MIV
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Behind the scenes analysis
Aquaria has long been an icon on social media, specifically in the drag community. After being one of the first drag queens to attend The Met Gala in 2019, she has collaborated with luxury fashion brands like Moschino, drumming up $465.3K in MIV over three months.
$1,322,874
Media Impact Value
2.44%
Engagement Rate
@Chaubui_
$1,243,141 MIV
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Behind the scenes analysis
Vietnamese actress, Bùi Châu is a luxury style icon and holds partnerships with the likes of Coach and Gucci. From her campaign with Gucci, the influencer racked up $591.4K for the brand.
$1,243,141
Media Impact Value
3.66%
Engagement Rate
@karina_nigay
$1,177,857 MIV
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Behind the scenes analysis
Karina Nigay is a fashion blogger and stylist, who creates both video and image content for her Instagram feed and YouTube channel. She has recently worked on campaigns with Dior, Fendi and Balenciaga.
$1,177,857
Media Impact Value
3.66%
Engagement Rate
@iamhearte
$1,148,298 MIV
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Behind the scenes analysis
Heart Evangelista is a Creative Director and Entrepreneur, with an Instagram following of over 3 million fans. She has recently collaborated with Salvatore Ferragamo, generating $341K in MIV for the brand.
$1,148,298
Media Impact Value
0.98%
Engagement Rate
@lisandrasilva
$1,617,348 MIV
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Behind the scenes analysis
Lisandra Silva is an influencer and brand ambassador for third-top performing luxury jewelry brand, Swarovski. She has created multiple videos and images (35 placements) featuring the brand on her Instagram, and has contributed $1.6M of their MIV.
$1,617,348
Media Impact Value
1.81%
Engagement Rate
@giuliadelellis103
$1,117,588 MIV
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Behind the scenes analysis
Giulia De Lellis, like other influencers in the luxury jewelry space, frequently features one specific brand - in her case, Chopard. She generated $1.1M in MIV for the brand as a result of their partnership, over the space of three months.
$1,117,588
Media Impact Value
12.27%
Engagement Rate
@pilotpatrick
$1,107,003 MIV
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Behind the scenes analysis
Patrick Biedenkapp is a big influencer name in the luxury watch space, and takes the third spot, particularly for his work with Cartier. As a result of his high engagement levels, he has managed to contribute $1.1M in MIV to the luxury jewelry industry, over the months we tracked.
$1,107,003
Media Impact Value
6.12%
Engagement Rate
@jessica.syj
$1,076,064 MIV
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Behind the scenes analysis
Actress Jessica Jung generated $1.1M in MIV for Chopard, when she wore the brand to Cannes Film Festival 2019. Her post alone racked up 661K likes (and counting).
$1,076,064
Media Impact Value
6.10%
Engagement Rate
@rheakapoor
$859,769 MIV
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Behind the scenes analysis
Rhea Kapoor is a film producer, who also donned Chopard at Cannes Film Festival this year. She created 14 placements for the brand, which helped push up their total MIV.
$859,769
Media Impact Value
2.48%
Engagement Rate
@dianapenty
$632,063 MIV
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Behind the scenes analysis
Diana Penty is an actress and social media influencer, who frequently partners with luxury fashion and jewelry brands. In one placement, she generated $647.4K for Chopard.
$632,063
Media Impact Value
3.77%
Engagement Rate
@eugenialemosok
$630,925 MIV
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Behind the scenes analysis
Euge Lemos is another influencer who partners with Swarovski, and who consistently shares outfit posts on her Instagram page. The TV host and actress generated a total MIV of $679K during her work with Swarovski.
$630,925
Media Impact Value
1.68%
Engagement Rate
@lesia_nikituk
$606,415 MIV
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Behind the scenes analysis
Lesia Nikituk is a TV host and actress, who frequently partners with brands for the multiple events she attends. Lesia works with brands such as Chopard and Rolex, primarily sharing collaborations on Instagram and YouTube.
$606,415
Media Impact Value
3.94%
Engagement Rate
@joellemardinian
$597,514 MIV
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Behind the scenes analysis
As a TV host in the Middle East, Jelle Mardinian features luxury and beauty content on her Instagram page. Joelle contributed to $598K in MIV for luxury jewelry brand Chopard.
$597,514
Media Impact Value
1.25%
Engagement Rate
@amelialiana
$580,991 MIV
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Behind the scenes analysis
Amelia Liana is a London-based influencer and Contributing Editor for Tatler Magazine, frequently posting fashion content on her Instagram feed. For luxury jewelry brand Cartier, she contributed $581K in MIV.
$580,991
Media Impact Value
2.65%
Engagement Rate
@jamescharles
$45,253,730 MIV
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Behind the scenes analysis
The top performing influencer in the mass market cosmetics space is James Charles, who has an impressive following of over 30m across his Instagram and YouTube channels. The beauty guru recently collaborated with Morphe Cosmetics, who he generated $45.8M for in MIV.
$45,253,730
Media Impact Value
5.64%
Engagement Rate
@sadaf_beauty
$18,168,996 MIV
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Behind the scenes analysis
Sadaf shares her makeup creations on her Instagram channel, holding a high engagement rate of 17.7%. She racked up $13.8M for Tarte Cosmetics across three months.
$18,168,996
Media Impact Value
17.70%
Engagement Rate
@glamlifeguru
$16,402,197 MIV
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Behind the scenes analysis
Tati Westbrook has been on the beauty YouTube scene for over 10 years, and has made a name for herself on the platform. The beauty guru posts daily videos, racking up MIV for brands like Urban Decay, Jeffree Star Cosmetics and Huda Beauty.
$16,402,197
Media Impact Value
6.17%
Engagement Rate
@makeupby_elliee
$11,775,064 MIV
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Behind the scenes analysis
Eloise is a beauty, fashion and lifestyle YouTuber, with over 1m followers on Instagram alone. She consistently tags brands in her makeup looks online, and recently generated $10.2M in MIV for her work with Huda Beauty across 118 placements.
$11,775,064
Media Impact Value
18.17%
Engagement Rate
@marimariamakeup
$11,034,914 MIV
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Behind the scenes analysis
Mari Maria mostly posts how-to makeup videos on her Instagram channel, which consistently rack up millions of views. She too partners with top-performing brand, Huda Beauty, and contributed to $10M of their total MIV.
$11,034,914
Media Impact Value
6.91%
Engagement Rate
@grwrady
$10,488,201 MIV
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Behind the scenes analysis
Across all of the top influencers featured, Rady has the highest engagement rate, sitting at 26.5%. As an in-demand beauty influencer, she collaborates with all of the brands on our list, creating a total of 82 placements featuring Huda Beauty across three months.
$10,488,201
Media Impact Value
26.46%
Engagement Rate
@mariale
$8,889,210 MIV
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Behind the scenes analysis
With 16 million views across her YouTube channel, beauty guru Mariale Marrero is an in-demand influencer when it comes to mass market cosmetics collabs. She contributed to almost $7M in MIV of Urban Decay's total Media Impact Value.
$8,889,210
Media Impact Value
3.26%
Engagement Rate
@xthuyle
$8,796,512 MIV
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Behind the scenes analysis
Thuy Le is well known in the beauty community for her entertaining Instagram videos and fierce outfit looks. She works with a variety of niche brands as well as mass market companies like Fenty Beauty, who she created 30 placements for in the months we tracked.
$8,796,512
Media Impact Value
6.63%
Engagement Rate
@nikkietutorials
$8,623,477 MIV
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Behind the scenes analysis
Better known as Nikki Tutorials, Nikki de Jager is a YouTube beauty veteran. She has previously collaborated with Kim Kardashian and Drew Barrymore on her YouTube channel, and as a Morphe Cosmetics partner, generated $2.8M in MIV for the brand.
$8,623,477
Media Impact Value
6.29%
Engagement Rate
@lailaloves
$7,789,604 MIV
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Behind the scenes analysis
Laila Loves is most famous for her beauty Instagram videos, that are constantly trending online. She works with brands such as Mac Cosmetics, creating 23 placements for the brand over the months we tracked.
$7,789,604
Media Impact Value
6.14%
Engagement Rate
@sadaf_beauty
$15,598,427 MIV
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Behind the scenes analysis
Familiar face Sadaf ranked highly on both of our mass market and luxury cosmetics lists. For the luxury beauty industry overall, she generated the most MIV for Laura Mercier ($15.6M).
$15,598,427
Media Impact Value
18.23%
Engagement Rate
@xthuyle
$6,867,874 MIV
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Behind the scenes analysis
Showing the crossover between luxury and mass market cosmetics when it comes to influencer collaborations, Thuy Le also ranked highly on both lists. The popular Instagrammer created a total of 64 placements over the months we tracked, to generate an MIV of $6.8M.
$6,867,874
Media Impact Value
6.86%
"
Engagement Rate
@glamlifeguru
$6,567,510 MIV
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Behind the scenes analysis
YouTuber Tati Westbook also features on both our mass market and luxury comestics' lists. She frequently works with top-performing luxury beauty brand, Nars, contributing to $2.7M of their total MIV.
$6,567,510
Media Impact Value
5.56%
Engagement Rate
@makeupby_elliee
$5,589,759 MIV
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Behind the scenes analysis
Eloise features a range of mass market and luxury cosmetics on her Instagram page, and recieves impressive engagement on her posts (17.63%). Her content amounted to almost $2M in MIV for luxury brand, Laura Mercier.
$5,589,759
Media Impact Value
17.63%
Engagement Rate
@grwrady
$5,258,301 MIV
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Behind the scenes analysis
Rady posts content across both her Instagram and YouTube channels, consistently receiving high engagement rates on both platforms. In the luxury beauty space, she works with the likes of Tatcha, Charlotte Tilbury and Dior Beauty to name a few.
$5,258,301
Media Impact Value
25.52%
Engagement Rate
@sananas2106
$4,516,695 MIV
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Behind the scenes analysis
Sanaa El Mahalli also creates content on both YouTube and Instagram for her 4.6M followers. She has recently worked with Dior Beauty, accounting for a total MIV of $3.3M for the brand.
$4,516,695
Media Impact Value
4.24%
Engagement Rate
@elnaz_golrokh
$4,312,459
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Behind the scenes analysis
Elnaz Golrokh also featured on our mass market fashion ranking when it came to the top industry influencers. Of the $66M that Tatcha generated, Elnaz contributed an impressive $3M in MIV.
$4,312,459
Media Impact Value
7.44%
Engagement Rate
@lailaloves
$3,552,369 MIV
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Behind the scenes analysis
Laila Loves, famed for her quick tutorials online, ranks on both the mass market and luxury cosmetics' lists. For Laura Mercier specifically, she created a total of 20 placements across three months.
$3,552,369
Media Impact Value
6.42%
Engagement Rate
@kathleenlights
$3,318,013 MIV
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Behind the scenes analysis
Kathleen Lights first became known for her YouTube channel, which she has grown to 4.1M subscribers. She works with luxury cosmetics brands like Pat McGrath, and racked up $2.2M in MIV for the brand.
$3,318,013
Media Impact Value
6.02%
Engagement Rate
@mariale
$2,926,714 MIV
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Behind the scenes analysis
Mariale Marrero is well known in the luxury cosmetics space for her work with Laura Mercier, Lancome, Nars and Charlotte Tilbury - over the three months we tracked, she generated $1.9M in MIV for Laura Mercier alone.
$2,926,714
Media Impact Value
2.35%
Engagement Rate
Now that you've seen the industry data, it's time to track your own brand's performance.
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