Identify the strategies that build brand value

Easily uncover powerful insights to optimize your cross-Voice strategy against competitors

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Begin uncovering insights to optimize your strategy globally

1. Value the impact of your campaigns

Optimize your brand value by fully analyzing the performance of each Voice within your campaign.

2. Consistent Measurement Standard

Analyze your brand efficiency with consistent metrics that show how your investments perform over time.

3. Clear Competitive Benchmark

Understand your brand’s performance by benchmarking key results against competitors.

Understand your position within your competitive landscape

Discover exactly where you are ranked within your industry. Monitor print, online and social platforms, including Instagram, TikTok & Douyin, WeChat, Weibo and more to see how you benchmark against competing brands.

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Measure the impact of your brand activities

Understand your process by analyzing how brand value is created by calculating a true ROI of your activities. Track brand efficiency metrics to see how your investments perform over time.

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Plan your strategy and optimize brand value

Set goals for your teams and build your own custom dashboard to monitor your brand’s performance for data-driven decisions.

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Analyze the performance of your Voices

Evaluate the impact of Voices’ content for your brand vs. competitor brands to identify top performers and advocates. Assess your Voices’ performance to ensure the right level of ROI.

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Strategize with a data expert

Review key insights, ask questions and fine-tune your plans with the help of a Launchmetrics data expert.

See how our brand performance benchmark module can help you