Access Your Global Brand Insights, as well as Those of Your Competitors, for Smarter Decision Making
Use a visual brand tracking platform to understand your brand’s performance across channels, Voices, regions and more, as well as compare your performance against competitors – all from a single platform.
950K+ Accounts
950K+ social media accounts crawled daily
2M+ Articles
2M+ online articles reviewed daily
10K+ Brands
10,000+ brands tracked
“Launchmetrics Insights has been instrumental in streamlining our data analysis and enhancing our strategic approach.”
Marco Ruffa, Chief Marketing Officer
Data-Driven Brand Performance Reports
Create custom brand performance reports tailored to your needs, using cross-filters to define the metrics, channels and dimensions that matter most. Easily save, share, or export these reports into an Excel file
Unleash Your Data with Custom Dashboards
Create custom dashboards for rapid access to the data that drives your decision making, including rankings overviews, Share of Value graphs and your Media Impact Value® evolution over time
Strategize With a Data Expert
Further understand your brand positioning and how to grow your performance with personalized, ad-hoc brand tracking. Receive monthly email digests, quarterly benchmark reports, or deep dive into your performance with a quarterly 1-hour consultation to review key insights, ask questions and fine tune your plan.
Louise Yankovic-JenkinsGlobal Marketing Director
Justine ProventHead of PR & Social Media
Speak to an expert to get started! Fill in some information about yourself and we’ll put you in touch with a Launchmetrics expert to start accessing your global brand insights
Popular features
Launchmetrics Insights is a brand tracking platform built for brands to measure, evaluate and benchmark their brand performance. Specifically, it supports three core use cases: benchmarking your brand within your industry and against key competitors across print, online and social media; evaluating marketing effectiveness by understanding which channels, Voices (Influencers, Celebrities, Media, Partners and Owned Media) and regions are driving the most brand value; and refining budget and strategy by by analyzing brand performance as a whole to make smarter investment decisions.
Insights is purpose-built for brands operating in Fashion, Lifestyle and Beauty and is designed for mid-to-senior marketing and communications professionals, including CMOs, Brand Managers, PR Directors and Heads of Marketing. Launchmetrics Insights is equally relevant for enterprise brands managing global strategy as for regional leads working in small and medium sized brands who need to understand performance in specific markets. Agencies managing multiple brand clients can also use Insights to benchmark brands within a competitive set and report on impact.
Insights provides brand tracking data across global markets. The platform tracks over 950,000 social media accounts daily, reviews more than 2 million online articles per day and processes over 2.5 million print pages annually, giving brands visibility into performance across both Western markets and China.
Launchmetrics Insights gives you a clear, quantified picture of how your brand is performing at any given moment and why. At the heart of the platform is Media Impact Value® (MIV®), a proprietary metric that assigns a standardized monetary value to every media placement, social post and article, across every channel and partner you work with. Rather than relying on vanity metrics or disconnected data sources, you can see exactly which partners, channels and regions are generating the most value for your brand, how that has evolved over time, and how your performance stacks up against competitors. With over 5,000+ brands monitored, the data behind every insight is drawn from the most comprehensive panel in the Fashion, Lifestyle and Beauty industry.
For all pricing and package information about Launchmetrics’ solutions, please visit our pricing page.
What is MIV?
Imagine an influencer posting a single photo from the Met Gala or a red carpet moment at the Oscars—and suddenly, you’re seeing headlines about how they generated millions of dollars in MIV for a brand just by posting about it. But what does that really mean? Let’s break it down. Media Impact Value® (MIV®) is […]
3 Competitive Benchmarking Metrics that Matter to Analyze Brand Performance
As Fashion, Lifestyle and Beauty brands compete for visibility across channels, brand performance cannot be assessed in isolation. Instead, it needs context. PR and marketing teams are under pressure to understand not just where impact is being generated, but how it compares to competitors pursuing the same audiences and objectives. This is where competitive benchmarking […]
Marketing Measurement: 5 Easy Ways to Interpret Data to Supercharge Your Strategy
Marketers play a crucial role in driving brand performance, from building awareness and enhancing customer loyalty to increasing conversions. Achieving these goals requires more than just creative campaigns—it demands effective marketing measurement to prove results and ensure that resources are strategically allocated to initiatives with the highest Return on Investment (ROI). Without the right metrics […]