MEDIA IMPACT VALUE™️: A GUIDE
BENCHMARK YOUR MARKETING ROI WITH THE STANDARD METRIC BUILT FOR THE FASHION, LUXURY, AND BEAUTY INDUSTRIES.
Today, brands in the fashion, luxury, and beauty industries have to adopt an omnichannel marketing approach if they want to reach consumers at different touchpoints, and ultimately resonate with their target audience. Additionally, in the midst of a global pandemic, proving the value of these activations is more crucial than ever, so determining the Return on Investment (ROI) of an Influencer marketing campaign vs. a press mention for example, can provide essential insight into the success of a marketing campaign. Brands can do this by using a standard metric, built for the fashion, luxury and beauty industries: Media Impact Value™️ or MIV®.
In this guide you will learn:
- What Media Impact Value™️ (MIV®) is, and how it works
- The factors considered in the MIV® metric across print, online and social measurement
- How to measure marketing campaigns using MIV®
More about the Media Impact Value™️ guide:
Our Media Impact Value™ (MIV®) algorithm gives your brand a monetary value to every post, interaction, or article mention to measure its impact and identify contributions to your brand performance across all Voices, channels and regions. In this guide, we deep dive into how this single measurement standard lets you compare and understand which strategies create the most impact across print, online and social.
In this guide, you will learn which criteria are the fundamental pillars to create a successful marketing strategy across print, online and social media to drive a high MIV® and ensure a good ROI. Download it to get all the insights!