Reports & Whitepapers
Benchmark your marketing ROI with the standard metric built for the Fashion, Luxury and Beauty industries.
MEDIA IMPACT VALUE™️: A GUIDE
Today, brands in the fashion, luxury and beauty industries have to adopt an omnichannel marketing approach if they want to reach consumers at different touchpoints, and ultimately resonate with their target audience. Additionally, in the midst of a global pandemic, proving the value of these activations is more crucial than ever, so determining the ROI of an influencer marketing campaign vs. a press mention for example, can provide essential insight into the success of a marketing campaign. Brands can do this by using a standard metric, built for the fashion, luxury and beauty industries: Media Impact Value™️ or MIV®.
In this guide you will learn:
- What Media Impact Value™️ (MIV®) is, and how it works
- The factors considered in the MIV® metric across print, online and social measurement
- How to measure marketing campaigns using MIV®