Data Analytics & Software for the Beauty Industry

Get the right insights to influence your consumer

Helping Cosmetic brands strengthen the impact of every launch

Discover the strategies that connect with beauty consumers.

With new beauty brands being created worldwide daily, plan, amplify and measure your brand performance with a cosmetics industry software to stay ahead of the curve.

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Plan your brand strategies with beauty-focused insights.

Discover beauty industry insights and data to plan your beauty campaigns, and shoot engaging content for your launches.

Amplify activations to inspirational Key Opinion Leaders.

Make every launch count with an engaging event, an inspiring digital showroom, a clear workflow to send samples to influencers and FLB industry insiders so they can showcase your launch in publications, online and socially.

Measure Brand Performance to optimize your strategy.

Optimize your strategy by tracking editorial coverage by Voices, market and styles, discovering your beauty industry value, analyzing ROI and benchmarking your success against beauty industry standard.

We love helping our clients build success stories...

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“It’s simpler and more reliable to track samples though Launchmetrics rather than solely relying on human information."

Grace Adams, Public Relations Manager.

"The interesting findings of Launchmetrics Data team will help inform the brand’s strategy for future shows."

Public Relations Team.

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Brand Intelligence

Optimize your strategy and drive brand growth with a holistic view on the performance of your assets & activations. Discover Brand Intelligence

PR
Monitoring / Monitor mentions across online, social and print media. more info

Brand
Performance Benchmark / Understand marketing performance and track contributions to brand value. more info

Brand Asset Management

Create & manage inspirational brand assets with speed, efficiency & consistency. Discover Brand Asset Management

Digital
Asset Management / Organize and distribute your digital assets from one easy-to-use location. more info

Sample Management / Streamline sample management workflow across departments. more info

Brand Experience

Organize, orchestrate and amplify activations with the key opinion leaders who will inspire your consumers. Discover Brand Experience

Influencer Campaign Management / Manage your Influencer programs from start to finish. more info

Event
Organization / Seamlessly manage your show and event organization. more info

Contact & Email
Management / Easily manage your contacts and create attractive emails. more info