Data Analytics & Software for the Beauty Industry

Get the right insights to influence your consumer

Helping Cosmetic brands strengthen the impact of every launch

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Discover the strategies that connect with beauty consumers.

With new beauty brands being created worldwide daily, plan, amplify and measure your brand performance with a cosmetics industry software to stay ahead of the curve.

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Plan your brand strategies with beauty-focused insights.

Discover beauty industry insights and data to plan your beauty campaigns, and shoot engaging content for your launches.

Amplify activations to inspirational Key Opinion Leaders.

Make every launch count with an engaging event, an inspiring digital showroom, a clear workflow to send samples to influencers and FLB industry insiders so they can showcase your launch in publications, online and socially.

Measure Brand Performance to optimize your strategy.

Optimize your strategy by tracking editorial coverage by Voices, market and styles, discovering your beauty industry value, analyzing ROI and benchmarking your success against beauty industry standard.

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Organize, orchestrate and amplify activations with the Voices that matter being operationally more agile and effective.

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Sample Management

Streamline sample management workflows across departments. Track your samples as you send them around the world or within your company.

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Event Organization

Seamlessly manage your show and event organization. Create, share and measure unforgettable events with the first in-person, digital and hybrid events management solution.

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Digital Asset Management

Digitize and showcase your new collection in a branded environment. Organize and distribute your digital assets from one easy-to-use location, getting more usage and exposure than ever before.

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Contact & Email Management

Easily manage your contacts in one centralized location. Customize personalized emails to share newsworthy updates and press releases with your contacts and track their engagement.

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Optimize your strategy and drive brand growth with a holistic view on the performance of your assets & activations.

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PR Monitoring

Monitor editorial mentions and easily export comprehensive reports across print, online and social media. We cover more than 130 countries so you can track the presence and impact of your global brand from a single location.

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Brand Performance Benchmark

Identify the strategies that build brand value. Analyze your brand efficiency with consistent metrics that show how your investments perform over time and against competitors.

More info

China KOL Analytics

Make data-driven decisions for your influencer marketing strategies through the first tool that integrates all the most relevant channels and Voices in the Chinese market.

More info

Sample Management

Streamline sample management workflows across departments. Track your samples as you send them around the world or within your company.

More info

Event Organization

Seamlessly manage your show and event organization. Create, share and measure unforgettable events with the first in-person, digital and hybrid events management solution.

More info

Digital Asset Management

Digitize and showcase your new collection in a branded environment. Organize and distribute your digital assets from one easy-to-use location, getting more usage and exposure than ever before.

More info

Contact & Email Management

Easily manage your contacts in one centralized location. Customize personalized emails to share newsworthy updates and press releases with your contacts and track their engagement.

More info

PR Monitoring

Monitor editorial mentions and easily export comprehensive reports across print, online and social media. We cover more than 130 countries so you can track the presence and impact of your global brand from a single location.

More info

Brand Performance Benchmark

Identify the strategies that build brand value. Analyze your brand efficiency with consistent metrics that show how your investments perform over time and against competitors.

More info

China KOL Analytics

Make data-driven decisions for your influencer marketing strategies through the first tool that integrates all the most relevant channels and Voices in the Chinese market.

More info

Find out how Launchmetrics can help your Cosmetics brand

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