Strengthen Your Brand Performance with the Industry Leading Beauty Software

Optimize your beauty brand strategy with a powerful all in 1 solution. Benchmark against your cosmetic and beauty brand competitors and deep dive into your cross-region, cross-channel and cross-Voice marketing strategy

Software Trusted by Beauty Brands Worldwide

beauty software interface showing competitor benchmarking

Benchmark against your competitors, measure ROI and drive cost savings

  • Understand which channel, Voice, and region works best for your brand and your competitors to iterate on your brand strategy
  • Use one standard MIV® metric to adjust your media, influencer & retailer budget based on ROI and achieve cost savings from day 1
  • Create bespoke interactive dashboards to visualise your data insights with ease
software interface showing category level analysis function

Deep dive into your categories & sub-categories by region, channel or Voice

  • Get an in-depth view into your strategy by category or product level, making it easy for you to know how your brand performs across makeup, skincare, fragance, haircare and more
  • Break down your data further by up to 54 industry sub-categories, such as eyeshadow, serums, conditioners or fragrance body. Uncover opportunities within your more successful categories and product lines
  • Benchmark your brand performance vs. your competitors on category or product levels
beauty software showing the pr brand monitoring function

Simplify your media monitoring with all your print, online & social coverage in 1 place

  • Monitor your marketing initiatives by event, campaign or product with easy to use beauty software
  • Track your brand mentions across beauty industry print, online and social sources. Coverage includes 9K print media titles, 45K+ online web sources and 911K social accounts, including from 5 top social apps in China
  • Drive efficiency and reduce manual labor by getting all of your clips in one place and produce shareable coverage books and reports in one click to seamlessly showcase your PR success

Power your brand with beauty & cosmetic industry data from across the world

Brand monitoring across 200+ countries, including China

621K+ Voices including Influencers tracked

9K+ print titles, 45K+ web sources & 911K social accounts monitored

1 consistent MIV® metric for easier and more accurate competitive benchmarking

See what industry leaders say about our beauty software

We lean on MIV® not only to measure PR and marketing success, but also to compare with sales figures to hold our regional teams and distributors accountable for their growth and revenue targets

Ellen Beckman: Global Brand Manager


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