example of luxury brand management software uses

Strengthen your Brand Performance with the Leading Luxury Brand Management Software

Cultivate launch to market efficiency and measure your brand performance with an all in one software for the luxury fashion industry. Enhance your ROI, streamline your operations and achieve brand success with powerful luxury retail data solutions & insights

Software Trusted By Luxury Fashion Brands Worldwide

Product screen showing sample management feature of the luxury brand management software

Maximize your editorial opportunities with an effortless sample workflow

  • Improve visibility, control & accountability across departments and achieve up to a 95% reduction in sample loss
  • Increase editorial & sales opportunities and accelerate time-to-market by removing internal barriers & optimizing cross departmental workflows
  • Gain insights and measure sample impact. Analyze missed editorial opportunities, conduct inventory audits, plan for sales and future collections, and track media coverage with the Media Impact Value™ metric
Product screen showing events management feature of the luxury brand management software

Upgrade your luxury brand activations with unique physical, hybrid and virtual events

  • Improve your luxury brand management with streamlined VIP and press events. Simplify guest lists & RSVPs, digitize your seating charts & send custom digital invites on an easy to use luxury brand management software platform
  • Provide a first-class check-in experience with personalised RFID or barcodes
  • Improve event management efficiency by 200% as you find event details and guest preferences in 1 place. Use post event reports to analyze your events success
Product screen showing digital showroom feature of the luxury brand management software

Streamline the distribution of your collection images & scale their reach and editorial coverage

  • Create an inspiring digital showroom and perform targeted activations with the contacts that matter to your brand
  • Improve your collection's reach and drive brand amplification at scale by sharing your showroom with a network of 50K+ industry professionals
  • Track the impact of your collections and inform your future luxury retail marketing strategy by analyzing your content's performance and audience data by market, product details and tags
product screen showing luxury retail data solutions used to monitor media mentions

Strengthen your luxury fashion brand marketing strategy with media monitoring, benchmarking & brand performance analysis

  • Monitor brand mentions across print, online and social media around the world, including China
  • Showcase your success through bespoke newsletters, beautiful coverage books and easily exportable PowerPoint reports
  • See exactly where you stack against your competitors and within the luxury fashion industry with competitive benchmarking

Power your luxury fashion brand with data from across the world

6k+ digital & in-person events hosted every year, including 85% of all fashion shows

Up to a 95% reduction in sample losses

9K+ print titles, 45K+ web sources and 911K+ social media accounts monitored, including Instagram, IGTV, Weibo, WeChat and TikTok

1 consistent MIV® metric for easier and more accurate competitive benchmarking

See what industry leaders say about our luxury brand management software

Using Launchmetrics, It’s kind of like having the world at your fingertips, quick and holistic. We would recommend Launchmetrics to our partners and the companies we work with as it is a intuitive and comprehensive tool that helps and supports us on a daily basis

Antonio Zuddas - Head of Communications at Borbonese


Launchmetrics is an invaluable tool that allows our small team to efficiently manage our sample database and track the results of our efforts. MIV® has been a core resource in evaluating our editorial placements against our logistics budget and has been instrumental to our seasonal planning and strategy initiatives

Tasa Stratis - Global Communications Director at Proenza Schouler

We really needed one platform that has all the data that everyone could use at the same time. Now with Launchmetrics, we can do more, smoother and faster.

Jacquemus PR Team

Get started with luxury retail data solutions for industry professionals

Find out more about Launchmetrics and the luxury fashion industry