Alexa Chung

Alexa Chung

Monitoring the Launch of Alexa Chung's Label

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The Challenge

Monitoring media mentions was necessary to measure campaign impact but manually tracking coverage was too time consuming.

The Solution

  • Daily newsletters highlighted mentions generated.
  • Editable coverage books captured key placements.
  • Campaign reports tracked global results.

How Launchmetrics monitored the Launch of Alexa Chung’s Label.

Results

Campaign insights included top regions where coverage was generated along with the most valuable media publications and influencers.

"Launchmetrics: the secret to Alexa Chung's success "

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