Monitoring the Launch of Alexa Chung's LabelDownload Case Study
Monitoring media mentions was necessary to measure campaign impact but manually tracking coverage was too time consuming.
- Daily newsletters highlighted mentions generated.
- Editable coverage books captured key placements.
- Campaign reports tracked global results.
How Launchmetrics monitored the Launch of Alexa Chung’s Label.
Campaign insights included top regions where coverage was generated along with the most valuable media publications and influencers.
"Launchmetrics: the secret to Alexa Chung's success "
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