STORIES OF BRANDS INSPIRED BY LAUNCHMETRICS

How Charriol discovered Influencers for their new collection launch at Baselworld to generate buzz and awareness.

The United States & United Kingdom generated over 50% of the total hype around the ALEXACHUNG launch.

“How the CFDA utilized our Events platform for NYFW: Men's”

MARK BECKHAM Business Director of Fashion Week at the CFDA

How Harper's Measured Their Media Impact at Women of the Year 2016.

How Alexander Wang tracked the success of their SS17 show to better understand their target activation.

Alexander Wang Public Relations Team  Alexander Wang New York

Launchmetrics helped me give my team what they need, to give the press what they request. It’s really important that my team has the ability to give the press what they request right away, seamlessly, quickly.

Sinead Archetti, Head of Marketing & Communications for Fenwick Bond Street

“It’s simpler and more reliable to track samples though Launchmetrics rather than solely relying on human information.”

GRACE ADAMS Public Relations Manager at Kate Spade New York

The three top benefits that Launchmetrics’ Samples provides, are transparency, efficiency and control.

Mathias Heinrichs PR Manager at BESTSELLER

“By reducing sample loss, Launchmetrics helped us to save budget and time.”

Nerissa Pratt.  Senior Showroom Coordinator at Debenhams

“We love the new drag and drop content creation feature. It allows us to work efficiently as well as include our personal touch each time we create and monitor an event. It also provides the freedom to apply our branding or the branding of our partners when needed.”

Natalia Kirsch, Communications Manager, Fashion Council Germany

We are depicting a new direction for the FENDI craftsmanship. I love to say that at FENDI we rock the
craFF.

Cristiana Monfardini, Chief Communication Officer at FENDI

The campaign’s central theme was how a fresh makeup look could help women feel confident and ready to take on the day.

We can still maintain a personal feel when we communicate with our contacts, but having a mailing system integrated into the CMS has enabled us to pre-plan our releases, send them within seconds and effectively track their open rate.

Sophie Hutchings, PR Manager Ralph & Russo