How Charriol discovered influencers to share their vision at Baselworld 2017

How Charriol discovered influencers to share their vision at Baselworld 2017

How Charriol Discovered Influencers to
Share Their Vision at Baselworld 2017

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The Challenge

Charriol launched a new collection at Baselworld and wanted to identify new influencers that would help generate buzz and awareness.

The Solution

  • Audience Mapping:¬†Launchmetrics analyzed what topics Charriol's audiences were talking about and identified who the strongest voices were within those communities.
  • Influencer Profile:Launchmetrics provided detailed Influencer data sheets that helped Charriol understand the background, key topics and audience demographics of each influencer.
  • Insights:Launchmetrics provided the data and analysis that helped Charriol narrow down a list of 300 influencers to the top 20 that matched the essence of the brand.

Results

Charriol selected a few influencers that they felt would best activate their brand and reach the desired communities. They were also able to:

  • Validate target communities, topics & trends
  • Discover new brand ambassadors to activate communities
  • Reduce the risk of partnering with new influencers

Launchmetrics: the secret to
Charriol's success

  • Influencers

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