How Charriol discovered influencers to share their vision at Baselworld 2017
How Charriol Discovered Influencers to
Share Their Vision at Baselworld 2017
Charriol launched a new collection at Baselworld and wanted to identify new influencers that would help generate buzz and awareness.
- Audience Mapping: Launchmetrics analyzed what topics Charriol's audiences were talking about and identified who the strongest voices were within those communities.
- Influencer Profile:Launchmetrics provided detailed Influencer data sheets that helped Charriol understand the background, key topics and audience demographics of each influencer.
- Insights:Launchmetrics provided the data and analysis that helped Charriol narrow down a list of 300 influencers to the top 20 that matched the essence of the brand.
Charriol selected a few influencers that they felt would best activate their brand and reach the desired communities. They were also able to:
- Validate target communities, topics & trends
- Discover new brand ambassadors to activate communities
- Reduce the risk of partnering with new influencers
Launchmetrics: the secret to
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