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Charriol, a global luxury brand with a wide range of products from fine jewelry and watches to various accessories, was releasing a new collection at Baselworld 2017. In order to stand out, they needed to create a unique marketing strategy to attract those attending the annual tradeshow. The team turned to Influencers by Launchmetrics to identify premium talent that would best activate their brand at the show.
As a result of the influencer discovery process, Charriol was able to identify six influencers who they thought would best activate their brand at Baselworld.