Performance Virtual Summit February 5, 2025
12pm CET

Register before February 5, 2025 | 10am CET

5 EDITION

Performance Summit 2025

Building the Brand Strategies of Tomorrow

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What Is
Performance Summit?

Performance Summit is a one-day virtual event for fashion, lifestyle and beauty executives. Featuring keynotes and panels from industry thought leaders, join to network, learn and understand what's behind building the brand strategies of tomorrow.

Featured Speakers

Agenda

Explore our fireside chats, panels and interviews...

Sign up for Performance Summit and have exclusive access to 5 Masterclasses with industry experts!

2:00 PM CET
8:00 AM EDT

Intro

Welcome & Opening Session

Carrie Crecca Maitoza

Author of RePressed on Substack and Meme Creator

Alison Bringé

Chief Marketing Officer at Launchmetrics

Carrie Crecca Maitoza – the creative force behind the cult-followed @miss_pr_piggy – takes the stage with Launchmetrics' Chief Marketing Officer, Alison Bringé, to introduce the 2025 Launchmetrics Performance Summit and share her unique views into the dynamic relationship between fashion, beauty, media and performance...

2:15 PM CET
8:15 AM EDT

Fireside Chat

Redefining Brand Performance Strategies of Tomorrow

Luca Solca

Managing Director, Bernstein

Michael Jaïs

Chief Executive Officer at Launchmetrics

In this forward-looking fireside chat, Luca Solca, Managing Director at Bernstein, joins Launchmetrics' Michael Jaïs to explore the key drivers of brand performance in the fashion, lifestyle & beauty industries. The conversation examines how brands can stay competitive in a rapidly evolving market, with technology and data playing a crucial role in shaping strategies and cultivating innovation.

3:00 PM CET
9:00 AM EDT

Industry Panel

The New Wave of Agencies

Joelle Diderich

Paris Bureau Chief, WWD

Lucien Pagès

Founder, Lucien Pagès Communication

Ben Cercio

Founder, bencercio agency

Lisa Frank

CEO and Founding Partner of Derris

A dynamic panel discussion featuring WWD's Paris Bureau Chief, Joelle Diderich, leading PR agency Lucien Pagès, recognized PR consultant Ben Cercio and CEO of Derris - Lisa Frank; examining the fast-changing landscape of the PR and communications industry. The conversation delves into how agencies are adapting to shifting consumer behaviors, the rise of digital-first strategies and the increasing demand for integrated marketing solutions.

3:55 PM CET
9:55 AM EDT

Fireside Chat

Media That Matters: How Publishers Shape Brand Performance

Alison Bringé

Chief Marketing Officer at Launchmetrics

Paul Nesbitt

Global VP - Research & Insight, Condé Nast

In today’s crowded digital landscape, publishers like Condé Nast remain essential for amplifying brand voices and building trust. This discussion will dive into how brands can strategically leverage publishers to elevate their campaigns, create cultural relevance and impactful brand moments. The panel will also address the unique advantage publishers hold in translating the buzz of digital collaborations into enduring performance and why, in the age of influencers, media remains the ultimate influencer.

4:40 PM CET
10:40 AM EDT

Industry Panel

Beauty’s New Frontier: Where Trends Meet Innovation

Sara Spruch-Feiner

Senior Reporter, Glossy

Yuri Ezhkov

VP, Creative Center of Excellence, Estée Lauder Companies

Tatiana Dupond

Director - Luxury, Fashion & Beauty, TikTok

Join leading beauty, fashion and wellness media Glossy with Estée Lauder and TikTok discuss how brands are innovating to connect with today’s consumer in an ever-evolving digital landscape. The panel will explore how cutting-edge strategies, creative storytelling and new technologies are driving engagement today. Learn how innovation is reshaping brand strategies for 2025 and how beauty leaders are navigating the intersection of digital trends and consumer expectations to build the brands of tomorrow.

5:35 PM CET
11:35 AM EDT

Fireside Chat

The Future of Sportswear

Daniel-Yaw Miller

Journalist, Consultant—Sports, Fashion, Culture

Katherine Knight

Vice President - Brand & Communications, Launchmetrics

In this fireside chat, join award-winning journalist and consultant Daniel-Yaw Miller to explore the shifting dynamics of the sportswear market in 2025. Delve into how the industry's top legacy brands are evolving to stay relevan and the rise of emerging players as they reshape the landscape. Discover how global strategies, cultural shifts, and innovation are driving the next chapter of sportswear performance.

6:30 PM CET
12:30 PM EDT

Industry Panel

The Evolution of Influence: How Celebrities, Cinema and Data Drive Culture Today

Michael Jaïs

Chief Executive Officer at Launchmetrics

Laurie Brookins

Freelance Journalist, The Hollywood Reporter

Chris Massey

Executive VP of Global Strategy & Transformation, Universal Pictures

From red carpets to box office hits, cultural currency continues to shape media and consumer behavior in new ways. In this panel chat, Michael Jaïs, CEO of Launchmetrics speaks with Laurie Brookins of The Hollywood Reporter and Chris Massey, EVP of Data Strategy at Universal Pictures, on how data, storytelling, and digital influence drive modern cultural relevance.

Key Quotes

From our 70+ speaker network

Tom Barker

Tom Barker

Style Editor at Highsnobiety

'[Performance Summit] is a great opportunity to hear from voices in every pocket of the industry. It really focuses on bringing new perspectives to topics.'

Rachna Shah

Rachna Shah

Global CEO of KCD

'Our challenge this year is to work smarter, not harder.'

Jason Wu

Jason Wu

Founder and Chief Creative Director of Jason Wu

'Fashion has to change with advances in technology. We have to evolve along with what's happening out there, whether it's pop culture, music, Hollywood, or even politics.'

Performance Partners

CEW Tik Tok