Register before February 5, 2025 | 10am CET
Performance Summit 2025
Building the Brand Strategies of Tomorrow
Past featured leaders from
What Is
Performance Summit?
Performance Summit is a one-day virtual event for fashion, lifestyle and beauty executives. Featuring keynotes and panels from industry thought leaders, join to network, learn and understand what's behind building the brand strategies of tomorrow.
Featured Speakers
Agenda
Explore our fireside chats, panels and interviews...
Sign up for Performance Summit and have exclusive access to 5 Masterclasses with industry experts!
2:00 PM CET
8:00 AM EDT
Intro
Welcome & Opening Session
Carrie Crecca Maitoza
Author of RePressed on Substack and Meme Creator
Alison Bringé
Chief Marketing Officer at Launchmetrics
Carrie Crecca Maitoza – the creative force behind the cult-followed @miss_pr_piggy – takes the stage with Launchmetrics' Chief Marketing Officer, Alison Bringé, to introduce the 2025 Launchmetrics Performance Summit and share her unique views into the dynamic relationship between fashion, beauty, media and performance...
2:15 PM CET
8:15 AM EDT
Fireside Chat
Redefining Brand Performance Strategies of Tomorrow
Luca Solca
Managing Director, Bernstein
Michael Jaïs
Chief Executive Officer at Launchmetrics
In this forward-looking fireside chat, Luca Solca, Managing Director at Bernstein, joins Launchmetrics' Michael Jaïs to explore the key drivers of brand performance in the fashion, lifestyle & beauty industries. The conversation examines how brands can stay competitive in a rapidly evolving market, with technology and data playing a crucial role in shaping strategies and cultivating innovation.
3:00 PM CET
9:00 AM EDT
Industry Panel
The New Wave of Agencies
Joelle Diderich
Paris Bureau Chief, WWD
Lucien Pagès
Founder, Lucien Pagès Communication
Ben Cercio
Founder, bencercio agency
Lisa Frank
CEO and Founding Partner of Derris
A dynamic panel discussion featuring WWD's Paris Bureau Chief, Joelle Diderich, leading PR agency Lucien Pagès, recognized PR consultant Ben Cercio and CEO of Derris - Lisa Frank; examining the fast-changing landscape of the PR and communications industry. The conversation delves into how agencies are adapting to shifting consumer behaviors, the rise of digital-first strategies and the increasing demand for integrated marketing solutions.
3:55 PM CET
9:55 AM EDT
Fireside Chat
Media That Matters: How Publishers Drive Brand Performance
Alison Bringé
Chief Marketing Officer at Launchmetrics
Paul Nesbitt
Global VP - Research & Insight, Condé Nast
In today’s crowded digital landscape, publishers like Condé Nast remain essential for amplifying brand voices and building trust. This discussion will dive into how brands can strategically leverage publishers to elevate their campaigns, create cultural relevance and impactful brand moments. The panel will also address the unique advantage publishers hold in translating the buzz of digital collaborations into enduring performance and why, in the age of influencers, media remains the ultimate influencer.
4:40 PM CET
10:40 AM EDT
Industry Panel
Beauty’s New Frontier: Where Trends Meet Innovation
Sara Spruch-Feiner
Senior Reporter, Glossy
Yuri Ezhkov
VP, Creative Center of Excellence, Estée Lauder Companies
Tatiana Dupond
Director - Luxury, Fashion & Beauty, TikTok
Join leading beauty, fashion and wellness media Glossy with Estée Lauder and TikTok discuss how brands are innovating to connect with today’s consumer in an ever-evolving digital landscape. The panel will explore how cutting-edge strategies, creative storytelling and new technologies are driving engagement today. Learn how innovation is reshaping brand strategies for 2025 and how beauty leaders are navigating the intersection of digital trends and consumer expectations to build the brands of tomorrow.
5:35 PM CET
11:35 AM EDT
Fireside Chat
The Future of Sportswear
Daniel-Yaw Miller
Journalist, Consultant—Sports, Fashion, Culture
Katherine Knight
Vice President - Brand & Communications, Launchmetrics
In this fireside chat, join award-winning journalist and consultant Daniel-Yaw Miller to explore the shifting dynamics of the sportswear market in 2025. Delve into how the industry's top legacy brands are evolving to stay relevant and the rise of emerging players as they reshape the landscape. Discover how global strategies, cultural shifts, and innovation are driving the next chapter of sportswear performance.
6:30 PM CET
12:30 PM EDT
Industry Panel
The Evolution of Influence: How Celebrities, Cinema and Data Drive Culture Today
Michael Jaïs
Chief Executive Officer at Launchmetrics
Laurie Brookins
Freelance Journalist, The Hollywood Reporter
Chris Massey
Executive VP of Global Strategy & Transformation, Universal Pictures
From red carpets to box office hits, cultural currency continues to shape media and consumer behavior in new ways. In this panel chat, Michael Jaïs, CEO of Launchmetrics speaks with Laurie Brookins of The Hollywood Reporter and Chris Massey, EVP of Data Strategy at Universal Pictures, on how data, storytelling, and digital influence drive modern cultural relevance.
Key Quotes
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