Performance Virtual Summit 20th March 2024
1pm CET
Performance by Launchmetrics

AGENDA & SPEAKERS

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Speakers

Agenda

Sign up for Performance Summit and have exclusive access to 5 Masterclasses with industry experts!

1:00 PM CET
08:00 AM EST

An Introduction to Performance 2024 With Launchmetrics' CEO

Michael Jaïs

Chief Executive Officer, Launchmetrics

1:15 PM CET
8:15 AM EST

Industry Trailblazers: The Past, Present and Future of KCD

Rachna Shah

Global Chief Executive Officer, KCD

Alison Bringé

Chief Marketing Officer, Launchmetrics

Join an exclusive interview between KCD's Global CEO, Rachna Shah, and Launchmetrics' CMO, Alison Bringé. Hear how they have established themselves as a leading fashion experience, overcome obstacles and future-proofed their business strategy.

2:00 PM CET
09:00 AM EST

Decoding Beauty: The Data Driving Brands Today

Amy Rollinson

Insights and Advisory Senior Associate, Vogue Business

Briony Sturgis

Brand Partnerships Manager, Launchmetrics

After the launch of Vogue Business's first Beauty Index powered by Launchmetrics, learn first hand who's winning, how they're doing it and what's to come for redefining the next era of beauty.

3:00 PM CET
10:00 AM EST

How to Cut Through the Noise in a Collaboration-Obsessed Landscape

Edward Campbell

Vice President of Thought Leadership, Highsnobiety

Tatiana Ferreira

Chief Customer Officer, Launchmetrics

Based on Highsnobiety's newly released Collaborations article featuring data insights by Launchmetrics, it's time to unveil which strategic synergies are winning and why. Join Launchmetrics and Highsnobiety to tap into the transformative power of collaborative branding that shapes cultural conversations and reaches new audiences.

4:00 PM CET
11:00 AM EST

The Voices of Fashion Behind Strategic Storytelling

Lauren Sherman

Special Correspondent, Puck

Katherine Knight

Associate Vice President - Brand & Communications, Launchmetrics

Step into the storytelling universe explored in our latest report 'Voices of Fashion' with Puck's own Line Sheet extraodinaire, Lauren Sherman. Deep dive into the Voices driving Media momentum and uncover the dynamic strategies steering brand performance to new heights.

5:00 PM CET
12:00 PM EST

There's No Business Like Show Business: Brand Building in Today's Entertainment Industry

Carlotta Rossi Spencer

Head of Branded Entertainment Business Development, Banijay

Laurie Brookins

Freelance Journalist, The Hollywood Reporter

Michael Jaïs

Chief Executive Officer, Launchmetrics

From behind the camera to on the red carpet, the age of entertainment has welcomed the next generation of brand building. With exclusive insights from leading production agency, Banijay, and renowed publication The Hollywood Reporter, deep dive into this new-found opportunity for authentic engagement and discover the strategies behind successful storytelling.

6:00 PM CET
1:00 PM EST

Beyond Traditional Transactions: Experiential Marketing and the Value of Cultural Currency

Dominic Kaffka

Senior Vice President, IMG Fashion Events and Managing Director, IMG FOCUS. at IMG

Jason Wu

Founder/Chief Creative Director, Jason Wu

Connecting with today's consumer isn't just about standing out from the crowd; it's reliant on retaining relevance for ultimate authenticy. Hear from Jason Wu and Dominic Kaffka on the role of cultural currency in navigating the ever-evolving business landscape and tap into unlocking tomorrow's attention economy.