How Fendi Generated Hype With 'F is For' + Interview with Cristiana Monfardini

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The Challenge

Fendi wanted to bring the 'F is For' identity to life through a local campaign in New York.

The Solution

  • Identifying influencers that represented the essence of Fendi's brand.
  • Building compelling storylines with stunning video content and photography.
  • Capturing and analyzing data across each influencer's social channels.

"We are depicting a new direction for the FENDI craftsmanship. I love to say that at FENDI we rock the

Cristiana Monfardini, Chief Communication Officer at FENDI

Launchmetrics: the secret to Fendi's success

  • Influencers

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