How Fendi Generated Hype With 'F is For' + Interview with Cristiana MonfardiniDownload Case Study
Fendi wanted to bring the 'F is For' identity to life through a local campaign in New York.
- Identifying influencers that represented the essence of Fendi's brand.
- Building compelling storylines with stunning video content and photography.
- Capturing and analyzing data across each influencer's social channels.
"We are depicting a new direction for the FENDI craftsmanship. I love to say that at FENDI we rock the
Cristiana Monfardini, Chief Communication Officer at FENDI
Launchmetrics: the secret to Fendi's success
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