Launchmetrics Events is the first event management platform built specifically for the Fashion, Lifestyle and Beauty (FLB) industry. It enables brands and agencies to create, manage and measure in-person, digital and hybrid events, from runway shows and press days to benefit dinners and live-streamed collection launches, all from a single tool.

Launchmetrics Events is designed for brands and agencies of all sizes within the Fashion, Lifestyle and Beauty industry.

For small brands, the platform makes it possible to run shareworthy events without the need for a large PR or events team, ensuring brands can maximize their impact with limited resources. For medium-sized brands, it brings structure and efficiency to a growing events calendar, allowing teams to scale their event operations. For large brands, Events supports global event coordination across multiple regions, departments and event types, allowing teams to keep all data centralized as they execute complex or large scale events securely.

The platform is primarily used by Event and Experience Managers and teams handling logistics, from planning through to post-event tracking, as well as PR managers needing to ensure maximum guest engagement and media coverage. For agencies, PR teams gain a comprehensive platform to deliver event services to clients and automate the heavy operational lifting.

Launchmetrics Events supports a wide range of event formats including (but not limited to): runway shows, presentations, cocktail parties, benefit dinners, weeklong activations, exhibition openings, client appointments, press previews, showroom appointments, digital pre-recorded launches and live streams. Events can be in-person, fully digital, or hybrid, combining on-site and online experiences into a single brand moment.

Launchmetrics Events supports teams through the full event lifecycle, through four core functions:

• Event Registration simplifies guest list management, digital and physical invite creation (including GIF and RFID capabilities), real-time RSVP tracking, and CRM integration so every guest interaction is connected and up to date.
• Event Seating Management enables collaborative, customizable seating chart creation with color-coded guest categorization, the ability to notify guests of their assignments in advance, and the option to reuse templates across seasons.
• Event Check-In provides a mobile app for seamless on-the-day check-in, instant access to invitee data and event details, and support for multi-day, multi-slot events. For physical events, scan-free RFID check-in allows multiple guests to be processed simultaneously, reducing wait times and elevating the guest experience.
• Event Reporting gives brands real-time visibility into event performance, from RSVP rates and attendance figures to check-in times and no-shows. The event dashboard helps teams understand exactly who attended, when, and across which timeslots, making it easier to demonstrate ROI and inform future event strategy.

Yes. Launchmetrics Events integrates seamlessly with your existing CRM via API connection, to unify guest data and streamline the invitation process. Rather than managing guest information across disconnected systems, your team can work from a single, connected source of truth.

For all pricing and package information about Launchmetrics’ solutions, please visit our pricing page.