Building Software and Data Insights to Connect Strategy with Execution

Our Mission

We Are a Data and Technology Company That Believes

in the evolution of an industry where digital has changed the speed, expectations, and inspirations of the market. With over a decade of experience, we develop intelligence that empowers companies in the Fashion, Lifestyle and Beauty (FLB) sectors, helping them grow their businesses and streamline their processes.

With tools for sample management, event organization, press distribution, media monitoring, brand performance benchmarking and data insights, the Launchmetrics' Brand Performance Cloud gives brands everything they need to build a successful marketing strategy, all in one place.

"Together we're on a mission to help brands make smarter decisions for the future."

Our Growth Story

January 2024

Launchmetrics joins the Lectra family, marking a significant milestone in their journey and propelling the business into a new era of innovation and growth.

Our Growth Story

March 2022

Launchmetrics acquires its main competitor, DMR, strengthening its data and analytic capabilities — becoming the undisputed category leader in Brand Performance for Fashion, Lifestyle and Beauty

Our Growth Story

November 2020

Launchmetrics acquires PARKLU, the premier influencer analytics platform in China

Our Growth Story

December 2019

Launchmetrics acquires IMAXtree, the leading visual content creator and distributor for the Fashion & Beauty industries

Our Growth Story

September 2018

Launchmetrics raises $50M in funding

Our Growth Story


May: Visual Box, the global media monitoring & intelligence company is acquired

November: Style Coalition, the leading influencer relationship management company is acquired

Our Growth Story

January 2016

Fashion GPS & Augure merge to form Launchmetrics, co-founded by Michael Jaïs & Eddie Mullon

Our Growth Story

March 2006

Fashion GPS, the premier technology provider to the fashion industry, is founded

Our Growth Story

July 2002

Augure, the global powerhouse in influencer marketing software, is founded










Where We Work

More Than 1,200 Brands in 100+ Countries Use the Launchmetrics Platform Everyday

We are a motivated team of 450+ people, across 12 markets from 44 different countries

Our Industry Scope

Inspiring Innovation for Fashion, Lifestyle and Beauty

What We Are Known For