Why Launchmetrics

Launchmetrics software and data insights enable brands to accelerate their product launches into the marketplace, and build lasting exposure through key influencers.

We help your brand thrive.

Launchmetrics applies insights and predictive data during every stage in your launch plan.

Target the right influencers for your brand, accelerate your launch-to-market and create lasting exposure beyond your campaign date.

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Who uses Launchmetrics?

We serve the best brands in the business. Dior, NET-A-PORTER, Fendi, TopShop, and Levi’s are just some of the companies we count as our clients.

1,000+ global brands use Launchmetrics to manage their entire launch lifecycle — from influencer discovery and intelligence to sample, content, and event management.


Jewelry & Watches






Don't just take our word for it

Our customers are doing more than just launching products — they are building active and engaged communities that will drive future sales.

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Global support system

More than 170 people in our worldwide offices

A new type of company

In January 2016, Augure, an influencer marketing software company and Fashion GPS, the premier technology provider of the fashion industry merged under a new global flagship company called Launchmetrics. The company was co-founded by Michael Jaïs and Eddie Mullon.