Building Software and Data Insights to Connect Strategy with Execution
We are a software and data analytics company that believes in the evolution of an industry where technology has changed the speed, expectations, and inspirations of the market. With over a decade of experience, we provide intelligence that empowers companies in the fashion, lifestyle and beauty sectors to grow their businesses and streamline their processes.
Data and technology bring a sharp focus to profitability, accountability, and efficiency while enabling the type of quick decision making required for agility. With tools for influencer campaign management, event organization, PR monitoring and data analysis, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place.
Launchmetrics is a company with employees in twelve markets. "Together we're on a mission to help brands connect strategy with execution."
Data & AI
Transforming big data into industry insights through our proprietary AI, machine learning algorithms
The Industry’s Most Comprehensive FLB-Specific Data Expertise and Engineering
Mapping over 700K of the most important Voices over +1M accounts in the fashion, lifestyle and beauty industries (brands, retailers, influencers, media, celebrities ….) to understand what they say, how they interact, and the impact it generates.
Cutting Edge Algorithms
We are creating artificial intelligence capable of detecting brands and products in online articles, social posts and press magazines, as well as developing computer vision algorithms that can recognize fashion, lifestyle and beauty (FLB) brands and products in any picture. Our deep learning models use data to deliver the best-in-class categorization system specifically for the FLB industry, while our supervised machine learning algorithms bring the most precise valuation calculation to FLB businesses.
Valuable Industry Insights
From description to prescription, our platforms and analysts deliver insights to inform your product launch strategies, benchmark your performance against industry standards, and optimize your marketing mix to make better investment decisions.
Inspiring Innovation for Fashion, Lifestyle and Beauty
Improving the way brands and retailers manage their collection launches to create better efficiencies.
Providing key insights for the industry's top conglomerates' digital marketing strategies.
Helping brands build powerful campaigns with tools that make a big impact.
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More than 1,200 brands in 100+ countries use the Launchmetrics platform everyday.
We are a motivated team of 450+ people, across 12 markets from 44 different countries.
NEW YORK / PARIS/ LONDON / MILAN / SHANGHAI / MADRID / TOKYO / GIRONA / CRAIOVA
We're Award Winners
Our Growth Story
March 2022Launchmetrics acquires its main competitor, DMR, strengthening its data and analytic capabilities — becoming the undisputed category leader in Brand Performance for Fashion, Lifestyle and Beauty
November 2020Launchmetrics acquires PARKLU, the premier influencer analytics platform in China
December 2019Launchmetrics acquires IMAXtree, the leading visual content creator and distributor for the Fashion & Beauty industries
September 2018Launchmetrics raises $50M in funding
May 2017Visual Box, the global media monitoring & intelligence company is acquired
November 2017Style Coalition, the leading influencer relationship management company is acquired
January 2016Fashion GPS & Augure merge to form Launchmetrics, co-founded by Michael Jaïs & Eddie Mullon
March 2006Fashion GPS, the premier technology provider to the fashion industry, is founded
July 2002Augure, the global powerhouse in influencer marketing software, is founded
Connect Strategy with Execution using our Software, Data and Insights from Launchmetrics
For Brand Performance Benchmarking, PR monitoring, Sample Management and Event Organization. Whatever you need, Launchmetrics can help. Talk to our experts.