Simplify Your Media Monitoring With All Your Print, Online & Social Coverage in One Place
Monitor every brand mention across global print, online and social coverage to understand the true impact of your activities. Go further than just tracking mentions: use feeds and AI-powered tags to see which products, collections, events, people and more your coverage is actually about, then share results with stakeholders through easy to build newsletters or reports.
200+ Countries
Media monitoring in 200+ countries, including China
8K+ Titles
Tracking across more than 8K+ print titles, 2M+ online articles and 1.2M+ social accounts
10K+ Brands
10K+ brands tracked on a daily basis
“Launchmetrics is everything that I look for in a PR solution.”
Justine Provent, Head of PR & Social Media
Gain deeper insights with our seamlessly customizable, exportable and easy-to-edit powerpoint reports for all print, online and social performance metrics.
Measure performance by channel and country of your key activations using Media Impact Value®
Get the most from your PR analytics with monthly or quarterly comparisons of your mentions, reach and engagement metrics
Understand your performance worldwide, including within China
Maxime HodonouPress & Showroom Manager at Isabel Marant
Ellen BeckmanGlobal Brand Manager
PR team, Alter Made
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Popular features
Discover is a PR media monitoring solution built specifically for Fashion, Lifestyle and Beauty (FLB) professionals. Unlike generic tools such as Meltwater or Cision, everything from the sources Discover tracks to the way it measures performance is tailored to the unique needs of FLB brands and agencies.
Rather than simply reporting on mention volume and reach, Discover gives you the full picture, allowing you to view coverage by campaign, product launch, brand activation, Voice or region, so you can understand exactly what’s driving impact and where. Every mention is measurable using Media Impact Value® (MIV®), Launchmetrics’ proprietary metric that assigns a unified monetary value to each placement, making it straightforward to compare the performance of a print editorial against a social post or influencer mention.
What’s more, Launchmetrics’ coverage database is curated specifically for FLB industries, spanning 8,000+ print titles, 2M+ online articles and 2M+ social accounts, so you’ll only ever see mentions from the sources that are actually relevant to your brand. Results can then be shared with stakeholders through branded newsletters, coverage books and exportable reports, all built directly within the platform.
Discover is built for communications, PR and marketing professionals working in Fashion, Lifestyle and Beauty. This includes PR Managers, Communications Directors, Brand Managers, Social Media Managers and agency teams responsible for tracking media coverage, reporting results and demonstrating the impact of campaigns and activations to stakeholders.
Discover is suitable for small and medium brands looking to establish and grow media presence, strengthen PR results and improve reporting, as well as large brands seeking to manage coverage across multiple regions and campaigns. Discover is also well suited for all PR and communications agencies needing to handle media monitoring across multiple brand clients, with multiple brand’s coverage easily managed from a central platform.
As well as traditional metrics like reach and engagement, Discover uses MIV, Launchmetrics’ proprietary machine learning algorithm, to assign a monetary value to every post, article and interaction. This allows you to compare the performance of different channels, Voices and campaigns on a like-for-like basis, moving beyond vanity metrics to understand what your coverage is actually worth to your brand.
Discover monitors coverage across print, online and social media in over 200 countries, including China. On social, this includes TikTok, Instagram (and IGTV), YouTube, Twitter/X, Facebook, Weibo, WeChat, Douyin, RED and BiliBili, ensuring your team can see coverage globally.
For all pricing and package information about Launchmetrics’ solutions, please visit our pricing page.
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