The first PR & Influencer monitoring tool dedicated to Fashion, Luxury and Cosmetics
PR & Influencer monitoring made easy
Track relevant mentions across print + online + social media
- Comprehensive Fashion, Luxury and Cosmetics Coverage
Leverage a platform that is dedicated to monitoring key publications and influencers within fashion, luxury and cosmetics. We’re constantly adding new sources and influencers to build out the most comprehensive coverage across the industry.
- Consolidated Print + Online + Social Monitoring
Reduce the amount of time spent on monitoring efforts by accessing a single feed curated across print, online and social channels. Daily coverage newsletters quickly highlight relevant mentions and placements from key voices within the industry.
- Slideshow + Photo Gallery Tracking
Capture mentions and placements from any slide or image within a carousel photo gallery – not just the first one – and be confident you’re not missing any important placements.
- Smart Filters That Reduce Noise
Focus only on the voices that matter most to your brand by filtering out posts that meet minimum engagement levels, such as a certain number of likes or shares.
Instantly curate and report coverage highlights + metrics
- Bespoke, Editable Newsletter Templates
Compile important coverage into a branded newsletter that can be sent to your distribution list with a click of a button. Easily edit images or text abstracts plus reorder or remove posts or articles to only feature the most important coverage.
- Comprehensive Monthly Reports
Access a single report with metrics and metadata from print, online and social coverage throughout the month. Reports include top placements and mentions by channel along with charts and graphs that help compare coverage volume and type month by month.
- Seasonal Benchmarking
Seasonal coverage reports provide deeper insights into coverage trends. Seamlessly compare number of mentions and placements, potential reach and engagement metrics along with top placements and influencers by season.
- Competitive Benchmarking
Compare coverage of top competitors with ease. Track competitive mentions and placements by volume, engagement, publications or influencers and more for quick comparisons.
Discover relevant Influencers
- View Influencer Profiles
Access detailed profile pages which include social stats, top keywords and recent articles or posts directly within the platform.
- Create Influencer Lists
Create influencer lists dedicated to seasonal campaigns or events in order to pull campaign-specific coverage reports and calculate performance metrics. Quickly identify which influencers are activating your brand and which are underperforming.
- Search Influencers by Keyword
Find influencers that have the greatest impact on a specific keyword (brand, product, style, etc.) over a defined period of time. Filter lists by influencer type or language and sort by activity, reach or engagement levels.
Launchmetrics allows us to provide an internal online and offline media review, and to monitor our reputation and capitalize on opportunities from the press.
Sandrine Diagana, Online Reputation Manager at L’OrealRequest a Demo