Business of Beauty Top 700 Performers

The latest industry trends and ranking of the

700+ beauty brands. Based on MIV® in S1 2022.

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    The beauty industry is more competitive than ever; there has been an influx of new brands, products, and celebrity collaborations in the past year. While beauty is considered an affordable luxury in a time of economic uncertainty, there has been an increasing concern over consumer fatigue. In addition, challenges remain as beauty is less reliant on media compared to the fashion industry and requires a much more nuanced, diversified Voice strategy.

    In this report, Launchmetrics analyzed over 700 top-performing beauty brands across color cosmetics, skincare, and fragrance to identify industry trends, biggest winners, and best practices.

    Find answers to the following questions in the report:

    Which social media platform drives the biggest MIV® vs. the biggest growth
    – What type of content resonates best with beauty audiences, by platform
    Which celebrity beauty brand continues to win, while others decline
    – Top 10 beauty brands, by MIV®
    – Top 10 biggest winners, by growth in MIV®
    – Top 10 beauty enterprises, by MIV®

     

    The Top 10 Performers

    Rank

     

    Brand

    MIV®

    Top Voice

    Top post

    SoS Growth

    1.

    DIOR logo round

    Dior

    $388M

    Influencer

    2.

    Loreal Paris logo round

    L'Oréal Paris

    $360M

    Influencer

    3.

    Lancome logo

    Lancôme

    $337M

    Influencer

    4.

    MAC Cosmetics Logo Round

    MAC Cosmetics

    $274M

    Influencer

    5.

    Estee Lauder logo round

    Estée Lauder

    $260M

    Influencer

    6.

    Chanel logo round

    Chanel

    $243M

    Media

    7.

    NARS logo round

    NARS

    $199M

    Influencer

    8.

    Charlotte Tilbury round logo

    Charlotte Tilbury

    $194M

    Influencer

    9.

    Fenty Beauty by rihanna round logo

    Fenty Beauty

    $183M

    Media

    10.

    YSL Beauty round logo

    YSL Beauty

    $174M

    Influencer

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